Sword and the Script

SEPTEMBER 4, 2018

You can’t get so focused on what you’re trying to do – that you lose sight of what else is happening – ethnically, politically, locally, nationally, internationally. The competition gets a vote in your marketing too. See these related posts: Your Marketing Predecessor was Probably a Hot Mess [UML]. and execute them?

Industry 72

Industry Marketing Trade Shows Leadership 72

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you helping the organization seek media coverage for their events and local fundraisers? About Siera Smith: Siera Smith, Director of Marketing at WebMax, LLC. Siera Smith is the Director of Marketing for WebMax LLC, a software development company.

Trade Shows 150

Trade Shows Community Social Media Resources 150

PR 20/20

JUNE 22, 2022

In our latest Cleveland HubSpot User Group (HUG) virtual event, we connected with HubSpot senior inbound sales professor, Kyle Jepson , to get answers to some of the most commonly asked Sales Hub questions. How should sales and marketing teams use HubSpot for account-based marketing (ABM)? Today, you don’t have to.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below. Social Media Straits.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

Marketing 60

Marketing B2B Local Customer Service 60

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. But, these examples we’re seeing so far are largely brand/marketing-type executions. Would that have legs?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. This year, The North Face embraced the multifaceted nature of SXSW and launched their “Seek No Shelter” campaign alongside the new Apex Flex GTX® waterproof, soft rain jacket at the event. Know Your Audience.

Industry 195

Industry Trade Shows Marketing Film 195

PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. Writing press releases is also a cost-effective marketing strategy. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. Make a note of any upcoming events or developments.

Small Business 63

Small Business How To Writing Conference 63

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous. I know all that.

Technology 60

Technology Content Marketing Social Media Facebook 60

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. This year, The North Face embraced the multifaceted nature of SXSW and launched their “Seek No Shelter” campaign alongside the new Apex Flex GTX® waterproof, soft rain jacket at the event. So how do you decide whether to take a risk?

Industry 76

Industry Trade Shows Marketing Film 76

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

NOVEMBER 30, 2021

This effectively takes a substantial portion of the sales discovery and problem identification process out of the hands of sales – and squarely into the purview of B2B marketing. This could have a significant effect on lead conversion and the handoff between sales and marketing. B2B buyers require an omnichannel marketing approach.

B2B 100

B2B Trade Shows Survey Study 100

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48