The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report
ImPRessions - Crenshaw Communications
JANUARY 17, 2024
TL/DR version: AI is to PR now what social media was to PR in the early aughts. While] only 6% of pros at brands think that’s the right move,” this calls to mind larger conversations around transparency and ethics. Some say there’s an ethical reason to avoid AI,” the report says, and “others cite security concerns.”
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