PR 20/20
OCTOBER 31, 2017
After all, as the old proverb goes: “What gets measured gets managed.”. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”.
Cision
SEPTEMBER 26, 2017
A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Diversify content by using a variety of forms like infographics, videos, graphics and images. Measuring Content Effectiveness.
Burrelles Fresh Ideas
JUNE 13, 2023
Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.
Sword and the Script
NOVEMBER 9, 2021
Agility is having an impact across the business: “Our Agility SaaS platform has allowed us to build a core capability in SaaS sales and marketing as well as SaaS enterprise software development and product management. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”.
PR 20/20
FEBRUARY 7, 2023
For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work? Infographics are also easy to save and share, making them more accessible for buyers to reference again and again.
Shift Communications
AUGUST 12, 2015
The four key takeaways for me were: PR is getting it re: measurement. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. The power of visuals and mobile.
ISEBOX
MARCH 18, 2016
Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. An Enterprise version is slated for release in early 2016. Cost: Basic version varies by enterprise size, with Standard ($179) and Advanced ($269) versions available on a per month, per user basis.
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