Remove Blogging Remove Enterprise Remove Infographics Remove Measurement
article thumbnail

Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

PR 20/20

Disclaimer: this is not your average end-of-year tips and tools blog post. After all, as the old proverb goes: “What gets measured gets managed.”. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. cool templates for infographics, social media, etc).

article thumbnail

How to Overcome 7 Top Content Marketing Challenges

Cision

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. For example, blogging can be a huge time commitment. Measuring Content Effectiveness. How to decide what to measure?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience.

article thumbnail

7 Effective Content Examples for Your Top-of-Funnel Prospects

PR 20/20

Blog posts A blog is great for addressing your prospective customer's specific pain points. Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Below is a comprehensive list of the most effective content formats to engage your TOFU target audiences.

article thumbnail

Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech November]

Sword and the Script

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Agility is having an impact across the business: “Our Agility SaaS platform has allowed us to build a core capability in SaaS sales and marketing as well as SaaS enterprise software development and product management. Automated coverage book.

article thumbnail

Content Strategies in 2015: Make it Visual, Make it Mobile

Shift Communications

One of the most consistent blog topics I’ve been seeing the past 3-6 months has centered around content strategies. The four key takeaways for me were: PR is getting it re: measurement. YouTube is a key strategy for enterprises – and is a lost opportunity for others. The power of visuals and mobile.

Mobile 60
article thumbnail

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. When you can, offer high resolution photos, videos or infographics. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today.