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How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

At Macworld in 2007, Apple unveiled the first generation of a revolutionary product: the iPhone. But did you know that while Steve Jobs was conducting the demonstration, Apple employees behind the scenes weren’t sure it was going to work?

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5 Lessons Marketers Can Learn from the Popeyes/Chick-fil-A Chicken Sandwich Twitter Wars

MaccaPR

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. The Popeyes Twitter channel (with only 182,000 followers compared to Chick-fil-A’s 1 million) used a David vs. Goliath strategy to crush its rival thanks to a far more engaged social following.

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Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

How would you support a product launch for [insert client]? I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients. Are you on Twitter? This seems like a dumb question. But that’s the point. The post Want To Work In Tech PR?

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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

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What Does PR Stand For?

PR Fuel

You write and publish whatever content you want on Facebook, Instagram, and Twitter. You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Earned Media.

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Social Media and Tech Startup PR Strategies

Burrelles Fresh Ideas

Download our free Product Launch tip sheet. To connect with Katie, you can follow her on Twitter. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates.

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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

These people range from customers, investors, journalists, and employees to business partners. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms. You can connect with him on Twitter , LinkedIn , or elsewhere.

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