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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.”

Analysis 142
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Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

Instead, Boeing CEO Dennis Muilenberg resisted action to curb use of the aircraft, insisting that the problem could be corrected by a software fix and better pilot training. In his mind it was that pesky software flaw that could be fixed and handled with pilot education.

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Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation

Sword and the Script

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. The company polled 427 respondents from businesses with more than 500 employees and found security was the top consideration in evaluating martech tools. 31% said a lack of security and privacy features, and.

Survey 111
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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

The small B2B software provider Basecamp set out to be different from the moment is began in 1999. ’s CEO Aaron Levie has been speaking out on issues of trust in tech and privacy regulations in the last few months, taking a strong point of view in reaction to the reputation struggles of big tech.

Brand 196
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Physician Internet Defamation: How Doctors Can Deal with False Reviews and Protect Their Reputation

Melissa Agnes

The reality is that most anyone with a computer can cause very serious damage to your reputation: upset customers, ex-employees, ex-business partners, ex-spouses and more. According to Software Advice ‘s 2013 survey of more than 4,500 U.S. Internet Defamation Online Privacy Laws and Regulations Online Reputation Management'

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3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,

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Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

How are its employees treated? Divided government, privacy breaches, corporate scandals — amplified by the relentless news cycle, they erode public trust in institutions and brands. Sure, we’re motivated to gather as much data as possible when it comes to products that require education, like software or probiotics.

Marketing 173