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How to build brand reputation in an era of greenwashing backlash:?part two

Onclusive

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. Don’t wait for a third party to do it.

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Taking a Stance: A Company’s Reputation Is at Stake

Reputation Us

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. Our employees and community members are invested in these causes. For BLM, we support our Black members and our Employee Resource Group painted signs in support of BLM. Should we get involved?

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A wave of layoffs: how to protect the company's reputation

Reputation Antistress by Sergii Bidenko

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide". In May 2020, Airbnb announced the layoff of 25% of its staff (1900 employees) due to the coronavirus.

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How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change. Look at the White House. What’s an honest company to do?

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5 Tips For First-Time PR Agency Clients

ImPRessions - Crenshaw Communications

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. They might include a change in brand perception, increased brand visibility, enhanced reputation, or engagement of a new target audience, for example. Encourage Honest Feedback.

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M&A: Reputation Building Must Happen Well Before Details of M&A Are Announced.

Reputation Us

When two credit unions look to combine forces through a merger or acquisition, the pace of negotiations means their reputations and a well thought out communications strategy often gets overlooked. . M&A: Loss of Reputation, Trust and Members. This feeling of neglect ultimately damages reputation.

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Was Away On A Mission Impossible?

ImPRessions - Crenshaw Communications

Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. Businesses spend millions on brand reputation and community service. Yet given customer expectations, they’re hard pressed to meet an Amazon-like level of customer service.