Sat.Dec 23, 2023 - Fri.Dec 29, 2023

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Communications is not communication: Where does PR fit in?

Axia PR

Should PR pros rethink industry degrees, departments, and job titles? Many organizations interchange “communication” and “communications” in department names, job titles, and agency branding. However, there is an important distinction between these two terms business leaders and industry professionals often overlook.

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Strategies for Successful Digital Marketing

Ronn Torossian

Digital marketing has become a cornerstone of modern business growth. Whether it’s a company in the business-to-consumer (B2C) or business-to-business (B2B) space, an effective digital marketing strategy can elevate a brand, drive leads, and foster a loyal customer base. In this era of hyper-connectivity and fast-paced technological change, understanding and employing the right digital marketing […] The post Strategies for Successful Digital Marketing appeared first on.

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Skybound Dreams: The Inspiring Journey of Pilot Amanda J. Harrison

PR for Anyone

Amanda J. Harrison is an adventure and commercial pilot, cancer survivor, and public speaker based in England. As if it wasn’t a big enough challenge to find success in the male-dominated aviation industry, Amanda faced another serious obstacle in her journey of becoming a pilot—dyslexia. In this captivating discussion, Amanda talks about her battle with breast cancer, her harrowing journey to fly the same path as the late pioneering pilot Amy Johnson, the unconditional support from her parents,

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Which Reporters Will Be At at CES 2024?

OnePitch

We’re counting down the days until CES 2024 ! This year, the four-day Vegas trade show is expected to be the largest yet. As you build your final media list and schedule in-person interviews, we compiled a list of media friendlies, creators, and reporter teams who will be at CES 2024. Get those pitches ready!

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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2023 CPRE Report Underscores Need to Connect Practitioners to Students Through the Classroom

PRSay

CPRE 2023 Signature Report Co-Chairs Elizabeth L. Toth, Ph.D., APR, Fellow PRSA, the University of Maryland, and Pamela Bourland-Davis, Ph.D., Georgia Southern University, contributed the following research overview. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report.

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Wings of Resilience: An Adventure Pilot Shares Her Journey with Amanda J. Harrison

PR for Anyone

Amanda J. Harrison is an adventure and commercial pilot, cancer survivor, and public speaker based in England. If it wasn’t a big enough challenge to find success in the male-dominated aviation industry, Amanda faced another serious obstacle in her journey of becoming a pilot – dyslexia. In this captivating discussion, Amanda talks about her battle with breast cancer, her harrowing journey to fly the same path as the late pioneering pilot Amy Johnson, the unconditional support from her p

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Streamlining Your PR Strategy with Press Release Distribution Software

PR Fuel

There are so many benefits to using press releases. But only a very small percentage of businesses use them. And with press release distribution software now available to the public, you can submit to more publishers with little heavy lifting. Read More The post Streamlining Your PR Strategy with Press Release Distribution Software appeared first on eReleases.

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Happy Holidays from HMA!

HMA Public Relations

HMA wishes you and your loved ones a joyful holiday season and a prosperous New Year. Please note that HMA will be closed this week to return on Jan. 3, 2024. Thank you for a fantastic year!

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15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid)

Buzzstream

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to boost your plumbing brand through media

Axia PR

Pipes, Press, and PR: 11 impactful ways for plumbing companies to score media attention. Gaining free media exposure through coverage by local newspapers, TV, radio, and online outlets can massively pay off for plumbing companies. Earned media hits raise brand credibility, expand public awareness, and often drive lead generation more effectively than paid ads alone.

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My 2023 Annual Review

Doctor Spin

Time for my 2023 annual review. In this post, I’ll do my best to answer these three questions: 1 This format is inspired by James Clear’s annual reviews. What went well this year? What didn’t go so well this year? What am I working toward? Here we go: What Went Well This Year? Being a good dad. I have four basic principles for how I see the role of being a parent: A child needs to feel secure.

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Dark spots on Santa's glittering reputation

Reputation Antistress by Sergii Bidenko

How about cancelling Santa? Santa's reputation, while highly positive, is not without problems. He formed his image long ago. But he needs to consider modern realities. I think Santa will have problems passing as an #ESG, #GDPR or The RepTrak Company reputation audit! And with such nuances, it is two steps to cancellation! What do you think? Here are some objections you can present to Santa: 1.

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15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid)

Buzzstream

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

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Parkinson’s Law & The Law of Triviality (Bike Shed Effect)

Doctor Spin

What is Parkinson’s Law and the Law of Triviality? Our collective engagement tends to be biased towards the understandable, relatable, and manageable. This bias might have serious implications for internal communications. As PR professionals, we must observe “Communication Discipline.” So, what’s Parkinson’s Law? And what’s the Law of Triviality? And what do bike sheds have to do with anything?

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15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid)

Buzzstream

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared.

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