Business Wire

JANUARY 22, 2021

There is no doubt today that we are part of a global economy. With a click, we can purchase goods made next door or halfway around the world. For many companies, this provides exciting opportunities to enter into new markets faster than ever before. But increasing brand visibility in unfamiliar markets is not always easy. Each market has different expectations for and by media, including varying requirements for news releases, local market language considerations and more.

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Internal International Blogging Local 517

ImPRessions - Crenshaw Communications

JANUARY 14, 2021

Every experienced PR person has had their share of media opportunities that looked promising but never resulted in coverage. In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it. Although there’s no magic to guaranteeing a 100% coverage rate, there are ways to maximize your chances of seeing your company’s quote in a story.

Interviews 360

Interviews Government Report Pitching 360

Agility PR Solutions

JANUARY 6, 2021

Distilled to its essence, public relations is the action of building relationships with key stakeholders and target audiences. COVID-19 has shaken up the strategies and channels that PR pros and marketers typically optimize to build these relationships. The pandemic has also changed consumers’ expectations about the way brands should communicate with the public.

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Trends Publicity Consumer Strategy 197

Cision

JANUARY 6, 2021

Press releases have evolved from what they once were. Learn the new best practices for writing press releases in a changed media landscape.

Writing 360

Writing Media 360

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

The Resolution Blog

JANUARY 19, 2021

It’s January 2021 and most PR agencies are working with pandemic-led restrictions. However, no longer working in the same office doesn’t have to have a negative effect. In fact, one agency set this approach as their launch strategy and have never looked back. In this episode Stella interviews Brendon Craigie, the co-founder and managing partner […].

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Business Wire

JANUARY 27, 2021

Every day companies ask why they should use a newswire to distribute their news. One of the biggest decisions that communications teams must make is how to get their news in front of the right audiences. Do they write a press release? How do they send it out? Once the news is public, how can they leverage it to generate discussions and more visibility?

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Blogging Writing Publicity Company 325

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

Pundits and politicians have bemoaned our country’s cultural and partisan divisions for years. Yet things have gotten worse. There’s just not much that brings us together these days. The past five years have seen an erosion of confidence in our major institutions – government, faith groups, and media, among others. I’ve long thought that this perfect storm of disunity represents an obligation – and an opportunity – for corporate America.

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Corporate Policies Groups Public Affairs 338

Prowly

JANUARY 25, 2021

There’s no doubt that getting media coverage is a great way to build brand awareness, increase credibility, and even boost sales. But, to actually get your business on the news, you need to grab media attention first. Given that the majority of top-tier publishers find between 50 and 500 pitches per week in their inboxes, […]. The post How to Get Media Coverage for Your Business in 2021 (w/ Expert Tips) appeared first on Prowly Magazine.

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How To Media Pitching Brand 249

Cision

JANUARY 14, 2021

Vad passar väl bättre än att kickstarta kommunikationsåret 2021 med att fylla på med inspiration och kunskap i lurarna? Nedan hittar du några av de mest populära poddavsnitten av pfk-podden.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Ronn Torossian

JANUARY 29, 2021

After the social upheavals of 2020 and the pandemic, nowhere has a manager’s role been so valued than in the workplace. For companies navigating the chaos of COVID-19 and efforts for improving equality at work, managers have been handed even more responsibility than before. It was against those backdrops that Gallup met this past summer […]. The post Leadership That Excels appeared first on.

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Leadership Company Agency Communications 195

Onclusive

JANUARY 28, 2021

Technology is an increasingly important part of running a business today. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy. Business leaders need to make sure that whatever platforms they choose not only meet the requirements of today, but can also scale to accommodate future growth.

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Business Wire

JANUARY 11, 2021

Every day, Business Wire works with our clients to select the best distribution paths to maximize the impact of their news releases. After all, with 60 years in the news industry, we know what works, and what can be improved. Creating visuals specifically for media usage is here to stay. In 2021, it continues to be extremely important to include visual images in your news release, but not just any imagery.

Blogging 291

Blogging Media Report Industry 291

ImPRessions - Crenshaw Communications

JANUARY 19, 2021

It’s (finally) Inauguration Week. With a new government starting, it’s a good time to look back at how brands communicated during the turmoil of the Trump administration, and how it informs new norms. . Many of us were raised with the idea that it’s bad form to speak about religion or politics. Brands historically have followed suit, yet things have changed over the last several years. .

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Brand Branding Television Government 306

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Prowly

JANUARY 27, 2021

In a year full of unfavorable events, there were many bright spots in the PR world. Navigating the advertising and marketing landscape during the pandemic was the biggest challenge PR teams faced this year. One of the major PR strategies that brands seem to lean towards is finding a balance between keeping their brands relevant […]. The post 8 Most Impactful PR & Marketing Campaigns During The Pandemic appeared first on Prowly Magazine.

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Marketing Advertising Advertising Strategy 223

Cision

JANUARY 8, 2021

The events of 2020 gave PR and communications professionals an opportunity to "grab a seat at the table.” Here's how to make sure you keep it.

Communications 296

Communications How To Blogging 296

Ronn Torossian

JANUARY 25, 2021

A successful digital advertising campaign boils down to a few different factors. Targeting the right audience, converting that audience into paying customers, and carefully following every step of the advertising process to lead them from one end of the journey to the other. Businesses are at risk of losing prospects when they don’t optimize every […].

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Onclusive

JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. In this article, we reveal the process that communication-savvy executives use to set SMART communications goals aligned with the company’s business objectives, and how they measure success of communications initiatives with metrics that matter.

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Communications Measurement Corporate Reputation 195

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Business Wire

JANUARY 21, 2021

Business Wire is proud to serve an international clientele, offering them a comprehensive selection of local, regional, national and international news release distribution options to maximize the reach and impact of their news. Many of our circuits include local language distribution. With English being the lingua franca of the business world, press releases that originate from the Asia Pacific region are often written in English by native Chinese speakers.

Writing 195

Writing Communications Blogging Local 195

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. That was then. As the pandemic hit the U.S., I recall the first big event to cancel was South By South West (SXSW). Soon, the event dominoes toppled in a quick series of cancellations and postponements, with most moving their meetings to the fall.

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Conference B2B Meeting Fashion 299

Prowly

JANUARY 20, 2021

“The money is in the list” is a common adage in email marketing. It applies to PR professionals, too – can you imagine doing your job without a media list? We rely on our databases to send press releases, pitch stories, and keep in touch with the media. But how reliable are your media contacts? […]. The post How to Keep Your PR Email List in Great Shape appeared first on Prowly Magazine.

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How To Pitching Media Marketing 223

Cision

JANUARY 14, 2021

Set small writing goals in 2021 and see big results.

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Writing Blogging Media 436

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

PRSay

JANUARY 27, 2021

As a communications professional, and PRSA 2021 chair, I am increasingly frustrated by, and concerned about, the continued proliferation of mis- and disinformation in our society and around the world. I find it ironic and disheartening that one of the biggest news stories of our time is the rise of what have become known as “fake news” and “alternative facts.”.

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Survey Study Tools Report 199

Agility PR Solutions

JANUARY 19, 2021

Creating and producing high-quality content on a regular basis without the desired effect may leave you feeling hopeless. However, there are steps you can take to ensure a better result. Creating your content strategy from scratch may be tedious, but it is not a one-and-done type of thing. Your content strategy should be worked on […]. The post Upgrading your content marketing strategy—a step-by-step guide appeared first on Agility PR Solutions.

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Content Marketing Strategy Marketing Analysis 197

Communications Conversations

JANUARY 8, 2021

I have a theory I want to test with you today: I think there’s a segment of our industry that completely detests–and doesn’t trust–the current influencer culture. Note I said “segment of our industry”–I think this is a generational issue. More clearly stated: I think most people under, say, the age of 40 get that influencers can and in many cases, should, be an important part of a company’s PR and marketing strategy.

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Newspapers Local Consumer YouTube 179

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. And adding influencers to the mix can boost those PR efforts exponentially. . Influencers who resonate with a specific segment help brands stay relevant by cutting through the digital noise.

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Leadership

Prowly

JANUARY 8, 2021

Having well-organized media lists with quality contacts is the first step in developing relationships with the press and, ultimately, getting coverage. But how can you start building these relationships if you don’t have any relevant media contacts yet? Buying media lists for your PR efforts might suddenly seem like a good option. The truth is: […].

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How To Media 209

Cision

JANUARY 21, 2021

Lucy Denyer is appointed Associate Editor on The Telegraph Magazine; New Statesman Media Group to launch new title Capital Monitor; new Editor and Deputy Editor for Homes and Property at Evening Standard.

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Groups Media Blogging 227

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. We even have new words and phrases to reflect these times: We “doomscroll,” poring over bad headlines. We protect meetings from “Zoom-bombings” and give “elbow bumps.” We even write emails with more thought. A tossed-off phrase like “Hope you’re having a great summer” can sound tone-deaf to recipients who may be sick or have lost a loved one, or who may b

Communications 197

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