Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact. Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan.

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Business Wire

APRIL 3, 2020

The With Global Alliance is an international network of agencies specializing in tech PR and marketing. The Coronavirus pandemic is affecting agencies around the world in a variety of ways. Each country and region is at different points in the lifecycle of the virus and its economic impact.

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Ronn Torossian

APRIL 2, 2020

The saying ,“It’s not personal. It’s just business” is said to have first been muttered by an organized crime accountant in the 1930s. Yet, a growing number of today’s marketers have discovered the power of personalizing their messages to consumers on different omni-channels. The Next Step Similar to what author Jim Collins called his book […].

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Cision

APRIL 23, 2020

One of the most important roles as a PR professional is the ability to guide your organization or client through a crisis, and the uncharted waters of COVID-19 are no exception.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

The Resolution Blog

APRIL 30, 2020

The PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we’ve never had a news agenda like this. In this episode I’m joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks […]. The post How to sell in to news desks during a pandemic appeared first on PR Resolution — by CoverageBook.

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Agility PR Solutions

APRIL 26, 2020

The current sheltering at home strategy presents CMOs who use influencers with online opportunities to stage events that appeal to their brand. A huge amount, 92 percent, of marketers recently surveyed by marketing research firm Econsultancy said that staging productive events online will be crucial for at least the near future. Consider the options Brands that had to […].

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Deirdre Breakenridge

APRIL 30, 2020

Here’s another 555 or what I’m calling your “411” on advice, guidance, and tips to actively listen as all of us navigate a “new” normal in our professional lives. Similar to my last two videos, the first “5” is my give to 5 pros who want to learn more about FEEL First communications with a complimentary consulting session (the getting advice part).

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Agility PR Solutions

APRIL 7, 2020

Finding new business isn’t easy—it takes time, patience and a strategic approach. While nobody sets out to turn off a new business prospect, below are some common pitfalls when it comes to prospecting and scoping a job. Those inadvertent missteps are followed by tips for making a good first impression and winning the business. Make […]. The post Common pitfalls to avoid when looking for new clients appeared first on Agility PR Solutions.

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Cision

APRIL 8, 2020

The State of the Media in 2020 is different than ever before, to say the least. We're covering all of the challenges journalists shared with us before COVID-19 hit (and we're covering that too).

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Report Media 409

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Onclusive

APRIL 17, 2020

Executives have long struggled to appreciate the full value that communications professionals provide. Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way. But technology today enables far more useful metrics to analyze earned media, and intrepid communications leaders have found ways to gain support and credibility in the bo

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Business Wire

APRIL 8, 2020

“If you don’t tell your story, someone else will tell it for you.” -- Michael Sitrick, Founder and Chairman of Sitrick And Company.

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The Resolution Blog

APRIL 30, 2020

Our industry has rapidly changed in the last couple of weeks. Many of us are reviewing operations and trying to cut costs but this doesn’t mean that work has stopped. For many, it’s simply pivoted, and the coverage is still coming in… If this is you, great news! However times are uncertain and budgets need […]. The post How to monitor & report on PR coverage for free (or with a very small budget) appeared first on PR Resolution — by CoverageBook.

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Flack's Revenge

APRIL 16, 2020

PIxabay. Folks, I know I haven’t been writing here as much, Sorry for the interruption. These are unusual times. But the show must go on, right? People are stuck at home and clamoring for distraction and new episodes, er, posts. So pardon the DIY production, the dirty socks on the floor. Don’t mind the poor lighting and audio quality. Damn the torpedoes and coronavirus.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

ImPRessions - Crenshaw Communications

APRIL 17, 2020

A month ago how many Zoom meetings had you attended? Chances are, they’ve doubled or tripled recently due our new way of working. PR pros and others are using Zoom and its competitors — Hangouts, MS Teams, and others — to check in with teammates, host new business meetings, conduct weekly calls with clients, and even arrange media interviews.

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Meeting Interviews Report Video 308

Cision

APRIL 7, 2020

The Cision Insights Team breaks down COVID-19 media trends and more in week three of our webinar series Best Practices for Brand Communications in Times of Uncertainty.

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Onclusive

APRIL 8, 2020

Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility. To get the credit you deserve and the resources you need as a PR professional, you have to make one key shift.

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Business Wire

APRIL 24, 2020

Communicating market-moving news in 2020 is unlike any other time in modern investor history. From supply chain disruptions to workforce displacements, this global pandemic has single-handedly changed businesses and, with it, investor relations.

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Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

The Resolution Blog

APRIL 30, 2020

Our industry has had to adapt to a huge change recently. Many teams are reviewing plans, pivoting on comms strategies, revising KPIs and tightening budgets. If that’s you, we want to help. We called in the experts and we’ve been busy creating and packaging up a series of webinars, podcasts and blog posts to help […]. The post From insight to measurement, this is your ultimate guide to pivoting PR during the pandemic appeared first on PR Resolution — by CoverageBook.

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PR for Anyone

APRIL 7, 2020

“I'm an expert when it comes to creating stories and getting a message out there.” Christina Daves (01:47- 01:52) How are you taking advantage of video and marketing that can serve as the voice of your brand? In this week's episode, I talk about effective public relations and marketing while working from home. Part One of ‘Effective PR & Marketing’ It's extremely shocking how the whole world changed in days ever since the outbreak of COVID-19.

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Marketing Training Technology Video 279

ImPRessions - Crenshaw Communications

APRIL 30, 2020

The golden rule of public relations is to stay current and relevant. For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. and beyond. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts.

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Cision

APRIL 21, 2020

Cision's 2020 State of the Media report is our biggest one yet— and we're sharing the top five takeaways from it before you download and dive into the full report.

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Onclusive

APRIL 2, 2020

Speaker & Webinar Info. Clarissa Horowitz. VP of Marketing, BitGo. Sara Eberle. Director, Global Public Relations, Sophos. Lona Therrien. Sr Director, Global Corporate Communications, Mimecast. Enid Maran. Managing Director, Onclusive. Date / Time: April 30th, 2020 at 1:00PM EST. In This Webinar You’ll Learn: What data and metrics are most important to executives.

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Data Corporate Communications Marketing 370

Business Wire

APRIL 22, 2020

Investors are in the business of assessing risk and making judgment calls based on their belief in a company’s ability to achieve certain results in the future. During times of crisis, it is more important than ever for management teams to have decisive plans in place, convey a sense of control and communicate effectively with the investment community.

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Deirdre Breakenridge

APRIL 5, 2020

Here’s the 2nd video in my “555” series to help 5 professionals incorporate FEEL into their communication, lift up 5 professionals who share excellent resources and to offer my 5 tips for working remotely in challenging times. As the video mentions, the first 5 people who reach out to me via email (deirdre@pureperformancecomm.com) will receive a complimentary consulting session to discuss how to add the FEEL approach to your communications.

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Ronn Torossian

APRIL 13, 2020

With the spotlight pointed in a much different direction during the COVID-19 pandemic, celebrities and entertainers are looking for new and different ways to connect with their fans and keep their names in the public conversation. One of the most popular ways has been through trying new things on social media. Whether it’s cooking, cleaning, […].

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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

Leadership

ImPRessions - Crenshaw Communications

APRIL 9, 2020

In public relations , as in other businesses, working from home is the new normal. We have substituted in-person meetings for daily Zoom calls and happy hours are now virtual. This period of working outside the office has been an adjustment, but most PR pros have learned how to make the best out of a terrible situation. Those of us in PR and communications have also seen a shift in the way we interact with journalists.

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Cision

APRIL 30, 2020

For business leaders in the time of COVID-19, the question now becomes: Are we prepared to manage this crisis? We have a responsibility to do so appropriately.

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Crisis How To 326

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact. Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362