Business Wire
JUNE 28, 2023
Social media channels have become a primary source for information, engagement, and brand research. With billions of users worldwide, and “reading news stories” a top reason adults use social media, creating a social media strategy as part of your public relations efforts is crucial.
ImPRessions - Crenshaw Communications
JUNE 28, 2023
Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. But these paradigm-shifting innovations often face skepticism, misunderstanding, and controversy. Why? Their very nature is transformative, and that can be unsettling. Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction.
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Agility PR Solutions
JUNE 28, 2023
As someone who works in business, you need to be able to understand how branding works. Your brand is essentially the identity of your business. It is how people are going to recognize your company. It includes the likes of logos, color schemes, marketing, uniforms, etc. The aim of your brand is to really give […] The post How brand loyalty strategies work—and why your brand needs one appeared first on Agility PR Solutions.
PRSay
JUNE 28, 2023
Cision is a proud sponsor of PRSA. For more than 100 years, PR professionals have relied on press releases as a key element of their communications toolkit. But in today’s increasingly competitive media environment, are press releases still an effective tool for amplifying a brand’s message and generating earned media? Absolutely. When it’s done well, combining innovative strategies with the foundational principles of the PR business: building trustworthy, mutually beneficial relationships with
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Medianet Australia
JUNE 28, 2023
In this PR Profile interview, we delve into the life and career of Jane Gardner, Communications Director at the Climate Council. Discover how Jane navigates the challenges of shaping the narrative on climate change in Australia, battles disinformation, and finds fulfilment in her meaningful work.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
JUNE 28, 2023
As a public relations professional, you likely have a solid set of skills, tools, and resources that help you thrive no matter what campaign you’re running. However, even these well-honed tools can be challenged when you’re running campaigns in specific niches. Different industries—and even verticals within industries—require different methods to meet the expectations of clients […] The post Navigating niche PR: Tailoring strategies for different industries and verticals appeared first on
5W PR
JUNE 28, 2023
Breast milk, the first source of nourishment for infants, holds tremendous benefits for both mothers and their kids. National Breastfeeding Awareness Month is in August. It also includes Breastfeeding Week. Both serve as a poignant reminder of the significance of breastfeeding. Recent research sheds light on the composition and impact of breast milk, revealing its remarkable properties.
Agility PR Solutions
JUNE 28, 2023
Throughout history, humans have sought to make sense of the world around them through stories. It has been the vessel people have used to pass on wisdom, influence behavior, and shape cultures. From ancient storytellers spinning mythical yarns by the campfire to modern-day content creators and marketers spinning irresistible narratives on the vast canvas of […] The post The power of storytelling in content marketing: Why PR pros must embrace it appeared first on Agility PR Solutions.
PR in High Definition
JUNE 28, 2023
Well… It’s that time of year again when all of us football fans find ourselves with a lot of spare time as the season comes to an end. Sure, there are the EURO qualifiers, but let’s be honest, they can’t compare to the excitement of watching Manchester City inevitably win the league, even though we kept convincing ourselves that teams like Liverpool and (surprisingly) Arsenal would take the title.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
JUNE 28, 2023
As we near the end of #PrideMonth, recent LGBTQ+ controversies make clear that brands must tread carefully when supporting social causes. For example, Starbucks had employees strike over Pride-related decor allegedly being removed from their locations, and Target has received public pushback for displaying LGBTQ+ products. A new research study finds that seeing these events […] The post Is branded #Pride content on the decline?
PR in High Definition
JUNE 28, 2023
After spending three years studying PR at university, then joining the tech comms world, I thought I knew public relations – parties, events, and meeting journalists every week. The reality, however, was very different. Of course, in the pre-pandemic world, the communications industry thrived on in-person events – picture a bustling networking event, filled with eager professionals handing out business cards and exchanging their industry knowledge.
Prohibition
JUNE 28, 2023
Introduction to podcasts and their growing popularity In today’s digital age, podcasts have become a powerful medium for sharing information, entertainment, and connecting with audiences. With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. Podcasts offer a unique opportunity to engage with a wide range of listeners, providing them with valuable insights, behind-the-scenes stories, and e
PR in High Definition
JUNE 28, 2023
Every day, I see headlines filled with stories on AI regulation. This fast-paced conversation has left government bodies unsure about the rules they should implement. The UK has proposed decentralised models , while the US has engaged tech leaders in discussions on AI safety and security. Meanwhile, the EU has introduced the AI Act. The discussion on AI regulation is far from over—it’s just getting started.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Prohibition
JUNE 28, 2023
In the fast-paced and highly competitive world of the food and drink industry, scandals and setbacks are bound to occur. Whether it’s a food contamination issue, a product recall, or a public relations nightmare, it’s imperative for food and drink companies to have a solid crisis management plan in place. Crisis management in food PR is the art of effectively handling these crises, to protect the reputation and livelihood of the brand.
Newsfile
JUNE 28, 2023
By Melissa Strle Table Of Contents What is media monitoring? What is the difference between media mentions and media coverage? Why is media monitoring so important? What are the benefits of media monitoring? 7 best ways to accomplish media monitoring of your press release You’ve sent out your press release, but now what? Well if you’re like most people, you’re probably interested to see if anyone is talking about your story (media mentions).
Maxim Behar
JUNE 28, 2023
Host : We'll be talking to Maxim Behar, presenter, and PR expert, who is already on the line. Good morning. Maxim : Good morning, listeners of Radio Focus. Presenter : I am happy to welcome you to the studio of Radio Focus. Today we have a very pleasant topic to discuss. Let's start with director Teodor Ushev, who won the grand prize at the Beverly Hills Film Festival yesterday with his debut feature film, "F1.618.
Medianet Australia
JUNE 28, 2023
Sarah Burt is currently a Digital Sports Reporter for Channel Seven. In the past, she has worked as the lead AFLW Reporter at ESPN, a Boundary Rider for ABC Radio and as a AFLW Contributor for The Age. Medianet sat down with Sarah to talk about her trailblazing career and the future of female sports journalism.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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