Onclusive

AUGUST 3, 2016

The press release has always been a go to staple in the PR pantry. It’s an ingredient nearly every PR pro busts out when they are looking to cook up something great. But if press releases are such key ingredients in PR’s recipe for success, why are so many PR pros continually let down by […].

Writing 235

Writing How To Education Publicity 235

Melissa Agnes

AUGUST 3, 2016

One of the very first steps in implementing a crisis-ready culture is to first define what a crisis is and means to your organization. But how should you go about doing this and does the definition of a crisis vary from company to company or from industry to industry? I answer this question in this week’s #crisisready video. Take a look: Do you have a crisis management question you’d like me to answer?

Crisis 126

Crisis Crisis Management How To Video 126

Communications Conversations

AUGUST 3, 2016

A number of years ago, I started hearing about this new event here in Minneapolis: CATFOA. What the heck is a CATFOA, you ask? It stood for (actually, stands for, as MIMA has re-ignited the series a bit ) “Conversations about the Future of Advertising.” People were raving about this event. It was organized by then MIMA president, Tim Brunelle and was hosted at the Fine Line Cafe downtown.

Communications 87

Communications Media Journalism Social Media 87

PRSay

AUGUST 3, 2016

*This article was provided by Cision , a PRSA partner. Posting to social media alone will not build your brand. To really see results you need to build a community. Shonali Burke, principal of Shonali Burke Consulting Inc. and founder of the #MeasurePR Twitter chat, joined Cision on a webinar to share her strategy for growing brands on social media.

Social Media 75

Social Media Media Twitter Tools 75

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. An opportunity to bring in more business. An opportunity to land media coverage. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Ultimately, though, it’s an opportunity to build and deepen your relationship with customers.

Content Marketing 59

Content Marketing Marketing Product Launch Analytics 59

PR Conversations

AUGUST 3, 2016

It seems like the one voice that’s been silenced in the gender diversity debate is that of Saatchi & Saatchi chairman Kevin Roberts. Since his controversial interview with Business Insider UK , many people have shared their thoughts via social media, blog posts, articles and interviews. But not a peep from Roberts who ‘has been placed on leave’ One wonders where the public relations executives at Saatchi were during Roberts’ interview.

Interviews 42

Interviews Leadership Groups Advertising 42

Mora Communications

AUGUST 3, 2016

I met with an independent filmmaker the other day about his PR needs for his upcoming film. Why is that news? Because he met with me to discuss launching a public relations campaign for his film six months before he will start shooting. I’ve been representing films for over two decades and believe me this is news. Generally I’ll be contacted by filmmakers once their film has been shot and locked, often a week before the first screening.

Film 40

Film Internal International SEO 40

PR Conversations

AUGUST 3, 2016

It seems like the one voice that’s been silenced in the gender diversity debate is that of Saatchi & Saatchi chairman Kevin Roberts. Since his controversial interview with Business Insider UK , many people have shared their thoughts via social media, blog posts, articles and interviews. But not a peep from Roberts who ‘has been placed on leave’ One wonders where the public relations executives at Saatchi were during Roberts’ interview.

Interviews 40

Interviews Leadership Groups Advertising 40

Cision

AUGUST 3, 2016

While journalists certainly are an important component of the public relations equation, I feel like we’ve come to rely on them in ways that aren’t exactly healthy for our businesses (or for those journalists who are sick of being bombarded by awful press releases). We send a pitch, then sit around biting our nails, desperate for a return email saying of course, they’d love to write about our brand.

How To 160

How To Pitching Content Marketing Course 160

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PR Conversations

AUGUST 3, 2016

It seems like the one voice that’s been silenced in the gender diversity debate is that of Saatchi & Saatchi chairman Kevin Roberts. Since his controversial interview with Business Insider UK , many people have shared their thoughts via social media, blog posts, articles and interviews. But not a peep from Roberts who ‘has been placed on leave’ One wonders where the public relations executives at Saatchi were during Roberts’ interview.

Interviews 40

Interviews Leadership Groups Advertising 40

Shift Communications

AUGUST 3, 2016

PR planning. Perhaps one of most dreaded but also most essential parts of the communications game. Without a solid plan in place your team and program can feel like a chicken with its head cut off. (For vegetarians I’m not sure what ‘Chik’n’ is like with any head removed but I imagine it is equally as disjointed). . As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges.

B2B 101

B2B Interviews Strategy Product Launch 101

Cision

AUGUST 3, 2016

If you don’t know who your audience is or what they care about, you won’t be able to see how your brand fits into their lives. Roger Sametz, president and CEO of Sametz Blackstone Associates, emphasizes the importance of establishing communication goals to succeed. In this interview, Roger discusses how to create effective communication for diverse channels, develop a messaging framework and take advantage of new opportunities as they arise.

System 160

System Newspapers Technology Brand 160

Cision

AUGUST 3, 2016

This year’s presidential candidates are proving to be historic: the first woman and a billionaire businessman turned reality television star are the official nominees for president of our two major political parties. Because of these polarizing candidates, this year is as much about national feelings as it is about national fact, and to help measure the presidential pulse we have turned our attention to evaluating the public’s response to the Republican and Democratic National Conventions.

Television 176

Television Social Media Banking Measurement 176

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Cision

AUGUST 3, 2016

This year’s presidential candidates are proving to be historic: the first woman and a billionaire businessman turned reality television star are the official nominees for president of our two major political parties in the United States. As it often is with politics, this election is as much about feelings as it is about fact. To help measure the presidential pulse we have turned our attention to evaluating the data in the public responses to the Republican National Convention in Cleveland and t

Data 146

Data Television Social Media Policies 146