Business Wire

JULY 19, 2023

News and the power of media transcend borders, enabling organizations to reach audiences around the globe. However, successfully connecting with reporters in different regions requires finesse, cultural awareness, and a tailored approach. Whether you're an entrepreneur, a public relations professional, or an aspiring influencer, understanding the nuances of global media pitching can significantly enhance your chances of securing valuable coverage.

Media Relations 258

Media Relations Internal International Media 258

Mindful Marketing

JULY 19, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing As a marketing educator, I take some pride in understanding organizations’ marketing and sharing it with others. However, two unexpected emails from unfamiliar online retailers left this professor perplexed and led me to reach out to a former student to teach me what had happened.

Analytics 99

Analytics Data Retail Advertising 99

Prowly

JULY 19, 2023

The results are in and 76% of PR practitioners foresee that critical thinking will be the paramount PR skill of the future. The truth is, AI can do a lot to speed up productivity. But can it ever quite replace that essential human touch? Early adopters are already bringing the advantages of AI technology to […] The post AI Insights from The State of PR Technology 2023 Report appeared first on Prowly Magazine.

Technology 80

Technology Report Trends 80

PRSay

JULY 19, 2023

As some employees resist companies’ plans to return to the office after the coronavirus pandemic, a hybrid schedule that combines working from home some days with working in the office perhaps three days a week has implications beyond the workplace, CNBC reports. As a result, many cities could find their fiscal health imperiled. According to a new report by the McKinsey Global Institute, based on a survey of large firms in nine cities around the world, including New York, San Francisco, London a

Real Estate 78

Real Estate Retail Report Employee 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Brand identity In a saturated market, it’s crucial for brands in the apparel industry to have a distinct and compelling brand identity.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Culpwrit

JULY 19, 2023

Great writing example fosters great insights for writers and citizens. By Jill O’Mahony Stewart Maybe it’s because I’m from Pennsylvania. Maybe it’s because I love infrastructure [really, I do; it’s another story, though]. Or maybe it’s because I teach writing and I LOVE good examples like this one. Whatever the reason, Gov. Josh Shapiro’s… Continue reading The On-Ramp to Writing Success The post The On-Ramp to Writing Success appeared first on Culpwrit.

Writing 77

Writing Examples 77

Medianet Australia

JULY 19, 2023

Darcie McDonald is currently working as an NRL reporter for Fox Sports. Darcie has led an exciting career so far, where her first look into Rugby League clubs came from her time as a Bulldog Cheerleader. Medianet sat down with her to chat about her unique pathway into sports journalism and following her childhood dream.

Sports 76

Sports Report Interviews Journalism 76

Stern + Associates

JULY 19, 2023

Artificial intelligence is spreading fast, but are ethical safeguards spreading as quickly as they should be? In this episode of Minds Worth Meeting, Justin Louis speaks with the founder and CEO of Virtue Ethics Consultancy and author of “ Ethical Machines ,” Reid Blackman. In this episode: Reid explains why the issue of ethics in AI has become so much more urgent in the last few months We discuss the differences between the impacts AI may have on society versus the impacts that busi

Ethics 62

Ethics Meeting System Groups 62

Agility PR Solutions

JULY 19, 2023

Numerous important factors need to be considered when starting a new business. One area that is sometimes overlooked is public relations. You must develop a positive reputation for your business early on. Otherwise, it could be challenging to attract customers to your business. In turn, this could make it hard to succeed. Additionally, you will […] The post 5 PR tips to help startups build a positive reputation right away appeared first on Agility PR Solutions.

Reputation 60

Reputation Publicity Brand Branding 60

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Offleash

JULY 19, 2023

By Robin Bulanti I’m dizzy from all the news and hype on how artificial intelligence (AI) is going to completely reshape, or worse, destroy the PR industry. News flash: We work in technology. Technology is always changing, disrupting, reshaping, and often improving how we work. A tale as old as time, the AI replacing PR story has been circulating for years.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Agility PR Solutions

JULY 19, 2023

No matter the size of your organization, creating personal development plans is crucial for business growth. According to research, more than three-quarters of employees are more likely to stick with an organization that offers continuous training. Investing in your employee’s growth guarantees higher employee retention and engagement. How do you achieve this and create a […] The post 4 steps for creating personal development plans for employee growth appeared first on Agility PR So

Employee 60

Employee Training Publicity 60

Axia PR

JULY 19, 2023

Here are 8 best practices to help you overcome a cyberattack. Cyber incidents occur frequently. We’ve already discussed how to communicate before and during a cyberattack. However, these are the eight best practices to help you communicate internally and externally after a cyberattack.

Communications 48

Communications Internal International How To 48

Agility PR Solutions

JULY 19, 2023

Interviews are a foundational part of the journalist’s trade, providing an invaluable opportunity to get to the truth of an issue. They are one of the best ways to gain insights from an expert or a first-hand perspective on a story. That is true, whatever beat you cover or medium you work in, from politics […] The post 7 interview techniques for journalists—and what PR clients can expect appeared first on Agility PR Solutions.

Interviews 60

Interviews Media Relations Media Publicity 60

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Maxim Behar

JULY 19, 2023

What is a "brand"? The easiest definition is by my good friend and without a doubt the world's most famous living PR guru Paul Holmes: a brand is what people say about you when you're not in the room. We are used to this word, but mainly when we buy a fridge, a garment, a phone, or a watch. “branded”! And in all this hustle and bustle, we don't think about the most important brand of all, on which everything depends.

Brand 40

Brand Branding Communications Media 40

Agility PR Solutions

JULY 19, 2023

Just a year ago, as the creator economy was blossoming into a monetized industry in its own right, generative AI tools like ChatGPT and Dall-E were barely a thought for most. When the tools appeared early this year, the initial reaction of many professional content creators was that GAI, with its own rough but evolving […] The post Content creators in the age of AI: Once fearing for their jobs, content pros are learning to be more productive using AI appeared first on Agility PR Solutions.

Tools 60

Tools Industry Publicity 60