The Resolution Blog

SEPTEMBER 28, 2023

Bev Boyle, who is the Global Head of Media at World Animal Protection plays a pivotal role in shaping the narrative around animal welfare on a global scale. She’s at the forefront of crafting media campaigns that not only raise awareness but also inspire action. In this episode of the PR Resolution Podcast, Stella and […] The post How Cultural Understanding & ‘Rapid Media Response’ is Saving the World’s Animals appeared first on PR Resolution — by CoverageBook.

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Media 177

Agility PR Solutions

SEPTEMBER 28, 2023

As a PR pro, you are a navigator of chaos steering through a whirlwind of clients, campaigns, and continuous communication. It’s a world where time is a precious commodity, and the demands can often feel overwhelming. Your daily to-do list is a dynamic one, with multiple clients vying for attention, tight deadlines, and unexpected crises […] The post 4 tips for busy PR pros for optimizing productivity and tracking time management appeared first on Agility PR Solutions.

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Stern + Associates

SEPTEMBER 28, 2023

When technological advancements scale new peaks every day, they likewise create valleys of vulnerability that pose unexpected threats to businesses. Evolutions in artificial intelligence and the Internet of Things (IoT) promise organizations a more efficient tomorrow, but at the same time, an unsuspecting click could lead to disaster. As the landscape of cyber threats widens, Stern Speakers & Advisors offers organizations insights from the foremost cybersecurity experts in the field.

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Agility PR Solutions

SEPTEMBER 28, 2023

Understanding marketing strategies used for luxury brands may seem irrelevant for ordinary businesses, but there are invaluable lessons to learn. So, let’s get the lowdown on how high-end brands showcase their products and elevate consumer desires to the next level. We’ll dissect promotions and strategies deployed by everyone from Gucci to Tiffany & Co, giving […] The post 6 things any marketer can learn from how luxury products like jewelry are promoted appeared first on A

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

OnePitch

SEPTEMBER 28, 2023

Brit Morse is an Associate Editor at Inc. and covers the worlds of HR, public policy, and legal affairs for both the print edition of Inc. Magazine and Inc.com.

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Newsfile

SEPTEMBER 28, 2023

By Melissa Strle As the leaves begin to turn and a crispness fills the air, it’s time for businesses and PR professionals to turn over a new leaf as well. This is a time to embrace the vibrant opportunities that the fall season offers for PR & press releases. 7 Ways to Leverage the Power of the Fall Season in PR & Press Releases Fall-themed PR & press releases can help your company leverage the autumn season to boost its news reach and communication efforts.

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5W PR

SEPTEMBER 28, 2023

Capturing audience attention in today’s hyper-connected world is increasingly difficult. Media planning and buying are crucial processes for businesses to optimize their marketing efforts , reach their target audience, and achieve communication goals. What is media planning? Media planning is a systematic process. It involves selecting the best advertising and communication channels.

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NewsWhip

SEPTEMBER 28, 2023

As one of the biggest social media platforms in the world, Facebook has established itself as a trusted news source globally. With 2.9 billion monthly users , it’s no surprise that a majority of the world’s populace flocks to the site for their information. As of 2022, it’s estimated that roughly a third of Americans get their daily news from Facebook.

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5W PR

SEPTEMBER 28, 2023

The return of experiential marketing is a happy one as experiences are crucial to the bottom line for certain industries. Why? There are categories–like beauty – where consumers rely heavily on seeing real-time results before buying, and experiential marketing makes all the difference. The REVaissance campaign recently demonstrated this idea with wildly successful results.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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HMA Public Relations

SEPTEMBER 28, 2023

Since 1950, PRSA’s Code of Ethics has served as the cornerstone of ethical public relations practices. Scott Hanson revisits the code and discusses the importance of doing things the right way in this blog post.

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Ethical Voices

SEPTEMBER 28, 2023

This week in PR Ethics the issues ran the gamut from undisclosed promotions to agencies deciding with whom they should work and the importance of PR Codes of Ethics: The undisclosed promotions of Ozempic – Ozempic is everywhere – but this blogger highlights how some of the promotions are not disclosing conflicts of interest and paid relationships. If money is involved, or knowing you are sponsored could impact someone’s trust of your recommendation – disclose, disclose, disclose!

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PR in High Definition

SEPTEMBER 28, 2023

In a time when brands are facing reputational challenges over greenwashing accusations, Patagonia has remained authentic to its environmental responsibilities through a simple, but definitive statement – that it is not a sustainable brand. Last year, Patagonia’s founder Yvon Chouinard announced the radical move to give the company away to a trust, with all future profits going towards climate crisis initiatives.

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Stern + Associates

SEPTEMBER 28, 2023

When it comes to designing and executing communications strategies for B2B tech companies, we have numerous tools at our disposal – from social media , podcasts and blogs to media relations and influencer programs and more – to ensure your messages repeatedly reach target audiences. And in what is perhaps one of the most crowded and competitive industries, rising above the throng is especially crucial.

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5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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PR in High Definition

SEPTEMBER 28, 2023

Recently, I was drawn to a story about Google’s antitrust lawsuit. Earlier this month, a trial began that accused Google of monopolising internet search engines, eliminating the ability of rivals to compete. To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers.

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Maxim Behar

SEPTEMBER 28, 2023

Our society is totally divided, and this is evident even to the most disinterested amateurs. One of the reasons, of course, is everyone's access to social media and their ability to furiously dislike having to necessarily have a different opinion. There really isn't an incident in our lives that doesn't split society literally in half. A police officer these days killed a youth during a chase - they know-not-know exactly what happened, the opinions for and against are raining like a cannonade of

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PR in High Definition

SEPTEMBER 28, 2023

This summer, there have been two instances where I have been in a privileged position that has hammered home how impactful PR can be. I am a judge for the PR Week awards this year and read many entries of our industry’s finest work. And I was also at this year’s PRCA International Summit, moderating a panel and hearing from our peers at a global level.

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The Hoffman Agency

SEPTEMBER 28, 2023

At Hoffman Europe’s Annual Work Away Week (WAW) 2023, all 25 team members across France, Germany and the UK travelled to Prague for a week — providing the opportunity to connect on a deeper level, share experiences and collaborate on innovative ideas. As part of the WAW planning taskforce, we wanted to bring to life our core values and integrate them throughout the week.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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