Mark My Words

OCTOBER 16, 2018

Middle East Eye. Advertising experts say the charm offensive will have cost Saudi Arabia a tidy seven-figure sum for the billboards and the brains behind them. They would have paid the same rates as those of major corporate brands for the three-day blitz, with [link] more than $1m has been spent. When asked for his best guess, British PR agent Mark Borkowski said: “A lot of money… an-eye watering amount of money.

Advertising 120

Advertising Advertising Corporate Course 120

Muck Rack

OCTOBER 16, 2018

Should you pitch a journalist via social media?

Social Media 304

Social Media Pitching Media 304

Solo PR Pro

OCTOBER 16, 2018

Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC. As we enter these last few months of 2018, we’re likely focused on business development and budget planning with current clients. The final quarter of the year is also an ideal time to look at areas where our clients should focus and the trends that may become go-to tactics in 2019.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Stephen Waddington

OCTOBER 16, 2018

Platinum is the precious metal that recognises a 70th anniversary. It’s also the name of a very special CIPR community project that celebrates its foundation in 1948. Platinum has been published today by the CIPR. It’s my eighth book. I say my book but it’s not really my book at all nor is it the CIPR’s. The project is the product of listening and engaging with CIPR members.

Handbook 114

Handbook Community Print Writing 114

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

OCTOBER 16, 2018

Artificial Intelligence is becoming the norm for brands to quickly and efficiently engage with customers. For example, 80 percent of businesses already use or plan to use chatbots by 2020. But in the race to implement these new technologies, marketers must not lose sight of what matters most to customers—a personalized experience with attentive service.

Consumer 108

Consumer Brand Branding Technology 108

Melissa Agnes

OCTOBER 16, 2018

Don’t let the lack of certification in this profession put your organization at risk. You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube. Charlie Maclean-Bristol, one of the Founders and Directors of PlanB Consulting, joins the Invincible Brand Podcast to discuss how organizations can get around the lack of certification in the profession of crisis management, to make sure they’re partnering with the right professionals for their company’s crisis r

Crisis Management 84

Crisis Management Crisis YouTube Video 84

Agility PR Solutions

OCTOBER 16, 2018

Back in the days, people just went online to find information. Today, people expect information to be brought to them. Perhaps the perfect embodiment of this shift is the push notification. First rolled out with iOS 3.0 in 2009, push notifications are the epitome of content being brought to you. This marketing tactic allows companies […]. The post 5 things comms pros need to know about push notifications appeared first on Agility PR Solutions.

Company 66

Company Marketing Analysis Trends 66

Stuart Bruce

OCTOBER 16, 2018

A couple of recent blog posts by people who I admire and respect have made me think about my own career.

Blogging 84

Blogging Public Affairs Crisis Communications Conference 84

Agility PR Solutions

OCTOBER 16, 2018

Marketers globally continue to struggle to assess their marketing performance due to disconnects in strategies for reaching consumers. A failure to understand cross-channel behavior and uncertainty around optimizing their media investment are the primary reasons, according to the Insights Division at data, insight and consultancy firm Kantar’s latest annual state of marketing study, Getting Media Right. […].

Marketing 60

Marketing Study Data Consumer 60

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Communications

HMA Public Relations

OCTOBER 16, 2018

I had never heard the term “inclusive marketing” until I was doing the research for my presentations at the recent Improving Disability Communications workshop hosted by the National […]. The post Finding All The Voices appeared first on HMA Public Relations.

Marketing 56

Marketing Communications Publicity Journalism 56

Inbound PR

OCTOBER 16, 2018

"People can’t just be told change is coming and be expected to spring into action. They have to work through it.". I quite agree with this quote. It comes from Beth Comstock's book Imagine It Forward that I just finished reading. Beth Comstock was the Vice Chair of General Electric and throughout her decades-long career she has gathered a ton of experience in marketing, innovation and change for business growth.

Leadership 48

Leadership Corporate Meeting Marketing 48

wiredPRworks

OCTOBER 16, 2018

Announcing a new program. Bold Personal Branding for Brave Women. If you had a chance to change your fate, would you? Join us for a transformative evening at Chico’s in downtown Naperville. Learn how to improve your image and up your influence – in 15 minutes or less – with Barbara Rozgonyi. Mingle with amazing women, all on a path to change the world.

Brand 40

Brand Branding Fashion Social Media 40

Sword and the Script

OCTOBER 16, 2018

It would sure be nice to buy a pound of marketing automation , turn it on, and then relax as highly qualified leads pour in. The technology would create the perfect message, deliver to the right people, at the right time, score the leads appropriately, and then hand a list of buy-ready names to sales. It just doesn’t work that way. Utopian perhaps, but technology in and of itself may not be an advantage unless you have the capacity to use it effectively.

Marketing 55

Marketing Real Estate Analytics Interviews 55

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PR 20/20

OCTOBER 16, 2018

Editor's note: This article was submitted by Natalie Slyman, the director of content and social media at Influence & Co. Natalie loves telling stories, cooking, and her two cats, Roxanne and Priscilla. Wouldn't it be wonderful to have the gif t of seeing into the future? There'd be no surprises, no "gotcha" moments. You'd know exactly what to expect, and you'd be able to completely prepare yourself and your team for whatever's next in the world of content marketing.

Content Marketing 46

Content Marketing Marketing How To Strategy 46

PR Fuel

OCTOBER 16, 2018

In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. While it’s vital to keep up with the times, don’t allow yourself to be overly distracted by any practice that is not backed up by common sense communication principles. Below is some timeless PR advice that meets that standard: Everything I Know about PR, I Learned in Kindergarten.

Web 40

Web Pitching Local Report 40