Sword and the Script
NOVEMBER 18, 2017
Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.
PR 20/20
FEBRUARY 20, 2023
However, bombarding your new love interest with a sales pitch on how amazing of a partner you are on the first date will likely not warrant a second one. Ebooks and Whitepapers. Ebooks and whitepapers that are considered valuable to your target audience can position your brand as a thought leader in your industry.
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Cision
JANUARY 18, 2018
Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. These whitepapers, templates, and ebooks aren’t heavy selling pushes, but rather informative content that we hope our audience finds useful. We want to establish our expertise in those fields.
Reputation Us
FEBRUARY 21, 2023
Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.
PR 20/20
AUGUST 9, 2016
And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook.
PR 20/20
JULY 11, 2017
For example, picture you just finalized an ebook. Promotional efforts to get that ebook out to your owned audiences include: Sending alert emails to your database when the new ebook is available. Also, if your ebook is evergreen, consider adding relevant topics to your content calendar to promote in months to come.
Beyond PR
JANUARY 23, 2018
Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. These whitepapers, templates, and ebooks aren’t heavy selling pushes, but rather informative content that we hope our audience finds useful. We want to establish our expertise in those fields.
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