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Communication in Top Eight Digital Skills Needed

The Proactive Report

The conversation has shifted to: “do we know what we’re doing with technology?” It’s defined as the ability to manage your work and life tasks using technology. Working with documents. We need to know: how to write for the web. The BBC article lists these five basic skills: Manage information.

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How to Create a Media Kit

5W PR

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. An Apple media kit from 1993 even included physical slides showcasing their newest technologies. it can exercise some control over who chooses to write about and how they portray the brand.

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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies.

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How Big the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

Sword and the Script

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.”

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Letter from Newcastle: There’s a tool for that but be wary of free stuff

Stephen Waddington

There’s a tool for that The market for technology in marketing and public relations is exploding. He works out loud on his blog exploring the impact of connectivity and social technologies on organisations and society. Its goal is to help fund individuals in developing markets to set up their own businesses. Have a great week.

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Media relations is thriving

Stephen Waddington

You need to understand the media in the market alighted to your product or service; the issues that drive the market; the format and makeup of a publication; and the types of stories that journalists write. Journalists want to write stories that will engage their readers. Not much has changed. Press release!

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Make the Most of Your Online Newsroom with Multimedia

Beyond PR

A well-crafted press kit should provide media contacts with all of the relevant information they need to write a story on deadline, such as your company overview, product information and recent media mentions. Even if a webcast link expires, you can keep the event itself archived by displaying the pertinent documents. Routine Updates.

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