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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” The ability to simply say, “what are the key takeaways from this document?” The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI.

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. PR is a primary tool for corporate speech on social issues.

Brand 149
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Leading Healthy Teams: Lessons from Leadercast 2019 for Solo PR Pros

Solo PR Pro

You can achieve the following four things with no money: Live your values as a leader Be inclusive with decision-making Put storytelling front and center – start by aligning stories that match your company’s values. This is a person with a strong work ethic but not to the point of workaholism. We can't afford culture.

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Native Advertising: Where Content Marketing and Journalism Overlap

Cision

From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. Sites with high ethical standards disclose that the content is sponsored, so readers do not falsely assume it is provided by the publisher. shared her perspective on native advertising in a recent podcast recording.

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Philanthropist Craig Newmark on Ethical Communication

PRSay

“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards.

Ethics 170
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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Once the coronavirus hit, that all changed.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Once the coronavirus hit, that all changed.