Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Content picks from around PR tech land.

Software 118

Software Case Study Advertising Advertising 118

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Retainer PR agency. Media relations.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. So what’s a PR pro to do? Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

Corporate 100

Corporate Leadership Brand Branding 100

Doctor Spin

FEBRUARY 14, 2024

However, a PR professional understands how to create material that a journalist (or an ambitious influencer) will want to feature to their audience. In public relations, we call this: Media Relations ( blog posts ) Still, many people know that public relations has the tools necessary to generate publicity.

Publicity 52

Publicity Marketing eBook Public Affairs 52

The Proactive Report

DECEMBER 27, 2017

You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more.

Trends 124

Trends Data-Driven PR Data System 124

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. Secondly, you can outsource the crisis management to a trusted agency like Prohibition PR. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PR News

SEPTEMBER 12, 2016

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations.

Publicity 116

Publicity Pitching Media Relations Blogging 116

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Garrett Public Relations

JANUARY 22, 2022

The post 6 Essential Points to Ponder As You Plan PR and Content Initiatives appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158

PR News

SEPTEMBER 12, 2016

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. The post Make PR Great Again. appeared first on PR News Blog.

Pitching 48

Pitching Media Relations Blogging Communications 48

Scott Public Relations

JANUARY 24, 2019

But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before.

Publicity 45

Publicity Insurance Insurance Healthcare 45

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? “My digital reach (and inspiration) is international and relatively unconstrained by time zones. ” #6: Stuart Bruce (London, UK).

Communications 81

Communications How To Blogging Content Marketing 81

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog.

How To 107

How To Writing Blogging Crisis Management 107

PR News

JUNE 11, 2018

The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog. You could feel the tension rising in the air, knocking out the aroma of coffee beans and herbal tea. Nancy had ordered a decaf-calf skim latte and the barista seemingly got it wrong. The customer… Continued.

Communications 92

Communications Blogging Crisis Management Employee 92

PR News

SEPTEMBER 17, 2017

Growing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders.… … Continued.

Communications 97

Communications Blogging Crisis Management Digital PR 97

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. An example media relations workflow is set out below. From the PRCA Digital PR Report 2015.

How To 60

How To Software System Employee 60

PR News

JULY 5, 2017

When I ask my friends in PR what they’d do with a bigger budget, their first instinct is to smile that “yeah, right!” The post Got an Extra $250k in Your PR Budget? appeared first on PR News Blog. It’s hard enough to keep the budget they have much less be handed a bigger slice of the pie.

Blogging 85

Blogging Digital PR Measurement Analytics 85

PR News

JUNE 26, 2016

The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Throne developments.

Leadership 90

Leadership Communications Blogging Brand 90

PR News

JUNE 12, 2017

The post Next Time You’re at an Industry Event, Apply These 5 Simple Rules appeared first on PR News Blog.

Industry 102

Industry Course Blogging Conference 102

PR News

JANUARY 3, 2017

The post Extreme Calendaring: Here’s How to Boost Productivity Now appeared first on PR News Blog. Shopping for a 2017 wall calendar for my office over the holiday break, I had a hard time deciding between the zoo animals in yoga poses, all things Tuscany, or an adult coloring calendar.

How To 78

How To Blogging Digital PR Internal 78

PR News

DECEMBER 4, 2017

You could even say: “PR people need to get a spine.” The post Communicators Need to Find Their Voice to Better Define Their Value appeared first on PR News Blog. Communications executives have begun in earnest to make their way into boardrooms, C-suite meetings and the critical business conversations at their organizations.

Communications 60

Communications Meeting Blogging Crisis Management 60

PR News

JULY 20, 2016

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. Sand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places. Dealing with crowds (literally, being able to deal with crowds).

Blogging 52

Blogging Communications Customer Service Crisis Management 52

PR News

JULY 20, 2016

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. Sand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places. Dealing with crowds (literally, being able to deal with crowds).

Blogging 48

Blogging Communications Customer Service Crisis Management 48

PR News

JANUARY 29, 2018

At the PR News Top Women in PR Luncheon on… Continued. The post The F Word: It’s Time to Make Your Move appeared first on PR News Blog. Failure, my friends, is the F word I am referring to and the word that so many business leaders tout as the holy grail to get ahead. If only it were easy to fail successfully.

Blogging 50

Blogging Crisis Management Digital PR Internal 50

PR News

JANUARY 25, 2017

Coming just days after the Women’s March, PR News’ Top Women in PR awards luncheon in NYC was an ebullient event that brought the PR industry together to celebrate female leadership and the individuals who’ve moved the communications needle in the past 12 months.

Leadership 48

Leadership Blogging Industry Communications 48

PR News

OCTOBER 21, 2016

The post 9 Great Ideas from Award-Winning Communicators appeared first on PR News Blog. Brands, in an effort to get out a shareable tweet or a super-likeable post, are often caught in a daily trap of shallow engagement with its communities. That statement rung true to… Continued.

Communications 48

Communications Community Blogging Brand 48