Definition Journalism Measurement Storytelling 
Onclusive
DECEMBER 6, 2019
PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . PR Week Measurement Conference – UK. Location: Miami, FL.
Onclusive
JANUARY 25, 2019
PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. ContentTECH Summit.
ImPRessions - Crenshaw Communications
JANUARY 3, 2019
If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. No measure of success. It’s important to have a clear definition of success at the outset. But it doesn’t pay to narrow your targets to an unrealistic handful of marquee outlets. Look what I did!
Communications Conversations
OCTOBER 10, 2019
But, I also see a few obvious areas where I would definitely add budget. Yes, video storytelling is at an all-time high in terms of interest. ” I’d be doubling down on finding resources that could help me measure, track and analyze every piece of data we had. But, so is audio. Data analysts. .”
Cision
OCTOBER 16, 2017
Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Previously, so much of how you the c-suite would value comms and PR was sort of based on a lot of anecdotal stuff — “Are we getting coverage?”
Waxing UnLyrical
DECEMBER 28, 2019
However, while PR pros in general have adopted social technologies quite enthusiastically, there’s still a fair amount of hesitation when it comes to opening their arms to numbers in general and, therefore, measurement. How to get started: I wrote a post on how to get started with your measurement program quite a while back.
Sword and the Script
DECEMBER 4, 2018
The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. 13) Storytelling the hottest trend in PR in 2018. 42% to maintain or secure additional budget. Read more: Is Media Relations Getting Harder?
Expert insights. Personalized for you.
329 
Let's personalize your content