Cision

MAY 9, 2016

While acquiring data can be easy, finding the data that is accurate and supports your brand’s work, mission and goals is more complex. You need to do more than find data; you need to find the right data. Sorting through the data manually would be a nightmare. Embracing the Information Age.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. To explore why this is important, let’s look at an example of how data helps PR get press for clients.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Shift Communications

DECEMBER 9, 2014

There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. The post How to measure the quality of your audience appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Shift Communications

FEBRUARY 4, 2015

They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Data is Just for Consumers and Science Projects, right? Data, both its growth and value to marketers and their audiences, is growing across all spectrums.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Shift Communications

JANUARY 2, 2017

Public relations professional must become adept at working with remarketing software, custom audiences in social media advertising systems, email marketing and marketing automation, and any technology which lets us communicate with the audience that our brands already own. Which future will you be part of?

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

AUGUST 25, 2017

How can all of this be measured and analyzed? SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. For example, analyzing top-performing posts within an industry will uncover apparent trends. SHIFT has the solution: SCALE.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157