Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

SEPTEMBER 20, 2017

One of the most common PR measurement questions we receive is, “What is the value of an impression?” Why do we measure impressions? Impressions are a diagnostic metric; if your earned media placement or advertisement isn’t seen by anyone, then we know its impact to your business is also zero.

Analytics 132

Analytics Measurement Software Survey 132

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. How can all of this be measured and analyzed? SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. The Solution. SHIFT has the solution: SCALE.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

OCTOBER 19, 2015

One of the most common PR measurement questions we receive is, “What is the value of an impression?” Why do we measure impressions? For example, I drive past billboards and advertisements every morning on the commute to work. Here’s a simple way to do so: measure how often people search for you by name.

Analytics 60

Analytics Measurement Software Advertising 60

Shift Communications

JANUARY 2, 2017

We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. Few, if any, influencer campaigns measure the impact of the influencer or even something as straightforward as intent to purchase among the influencer’s audience.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. As far as the construction equipment candidate, there certainly is an IoT service aspect as well.

B2B 60

B2B Marketing Construction Analytics 60