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Brand Marketing Fun-damentals That Consumers Crave

PRSay

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Travel is up, and so is dining out. Fun doesn’t have to mean creative schtick. Fun is healthy.

Consumer 166
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Understanding the Value of Social Influencers

Critical Mention

In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Reach a Wider Audience. SCHEDULE A DEMO.

Tourism 157
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Maxim Behar for the studio of Radio Focus presented his new book "Seychelles recipes and more about “Paradise on Earth"

Maxim Behar

Maxim: Good afternoon, Radio “Focus”. A lot of times, because I've really traveled all over the world, when I come back home to Sofia and I start looking at the pictures or remembering what I've experienced, I feel like I'm keep coming back to the food. It starts a discussion, and it makes people much more creative to an extent.

Radio 52
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. And it’s not just public relations.

Media 98
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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

Plenty of guides out there deal with pitching new products, services, and events or pitching a person to appear on TV, radio, or a podcast, so I won’t be covering those types of media pitches here. Our core media target was travel publications. For example, I plan to send travel journalists the Most-Filmed Locations Worldwide pitch.

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Spotlight on a Solo PR Pro: Meet Jen Peterson

Solo PR Pro

I learned a ton—there was no money, so I learned to be creative,” Jen explains. She also worked for an agency, a website and a radio station, where she stayed for seven years working in marketing and non-traditional revenue programs. Traveling with her family is a huge priority and passion for Jen as well.

Meeting 83
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Barry Moltz on ChangeMasters, Small Business and Social Media

wiredPRworks

Thanks to Barry for having me on his “Small Business Radio Show” to talk about redefining PR and for agreeing to be a guest on mine. ChangeMasters by Barry Moltz was my traveling companion on a recent trip to Phoenix. Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book.