Remove Creativity Remove Engineering Remove Journalism Remove Storytelling
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S&T Live Recap: From the Marines to Johns Hopkins, a Communicator’s Storytelling Journey

PRSay

After the Marines, Melton attended the Military Visual Journalism Program at Syracuse University, where he honed his photography skills. He later realized that he preferred public relations to journalism. I like helping people express themselves creatively and share their knowledge.” I like telling a good story,” he said. “I

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Native Advertising: Where Content Marketing and Journalism Overlap

Cision

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., What is native advertising?

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Data-driven Storytelling with Matthew Lynley

The Hoffman Agency

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling.

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6 Quick Tips For PR Writers

ImPRessions - Crenshaw Communications

Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive. Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content.

Writing 147
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Top 100 Sites for Marketers

Cision

Search Engine Land. Search Engine Watch. Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Search Engine Roundtable. Creativity Unbound. Advertising Age Online. Social Media Examiner. MarketingProfs.

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Six Things PR Can Learn From “The Big Short”

ImPRessions - Crenshaw Communications

Make your story relatable. “The Big Short” is long on jargon and the engineering of complicated financial instruments based on mortgage-backed securities, but director Adam McKay makes it all accessible. We also see Ryan Gosling’s character make creative use of the building game Jenga. Here are the top six.

Film 149
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40+ Blogs Marketers Should Be Following

PR 20/20

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. a free marketing course).