Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. Topic pillars offer a looser and less restrictive strategy.

How To 52

How To SEO Content Marketing Engineering 52

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” For many companies, their social media presence also doubles as customer service. But it’s a good, creative practice to stretch clients into spaces where they may be missing potential customers. I was studying acting at the time.

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PR 20/20

AUGUST 6, 2019

Marketers must look beyond the product or service alone, and instead focus on how they can make the customer’s overall experience exceptional. Do this by truly listening to the market and customer demands to fuel communication, quality customer service and personal relationship with your audiences.

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The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Is machine learning going to take over the PR workflow? Definitely not.

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Beyond PR

SEPTEMBER 8, 2016

By addressing their audience’s social needs of Building Together and Pride of Creation, LEGO not only creates value for customers, but also the business. Although it’s good to focus on content for your funnel, if 40% of your business is coming from current customers, why aren’t you creating 40% of content for those customers?

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Content Marketing Marketing Customer Service Airlines 40

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” These four September days are for you—the product manager, the creative marketer, the start-up founder. Media and journalism. Tech industry.

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Conference Marketing Case Study Content Marketing 97

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?

Data 195

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Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

NewsWhip

JUNE 10, 2021

It comes down to every customer service interaction. 18: The future of storytelling in healthcare communications. Chris: We have to be aware of everything, quite frankly. It comes down to product launches. read more. #18: read more. #17: 17: How PepsiCo’s Creators League transforms trends into brand activations.

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Reputation Crisis Management Crisis Enterprise 78

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities?

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ISEBOX

JANUARY 14, 2016

All of a sudden, what would have been a simple “So yeah, I did this crazy thing,” story that would have had a shelf-life of eleven seconds, became an immersive, fully engaged storytelling experience, so real, that my audience could shiver along with me as they saw my entire body go from cold, to freezing, to Smurf, in the span of a minute.

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Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent.

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Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 13) Mike Stelzner. Social Media Marketing Podcast. 29) John Dennis. Smart Time Online. The Brand Advantage Journalism Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

NOVEMBER 19, 2017

In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Action: Read widely and consume a variety of media.

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