Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Risky Value So how do you determine the value of your corporate reputation in order to mitigate potential risk to it?

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Reputation Corporate Insurance Insurance 78

Onclusive

MARCH 18, 2021

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure. Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers? The absence of a standard formula for measuring PR success remains our holy-grail challenge as an industry.

Measurement 189

Measurement How To Guidelines Web 189

Stuart Bruce

SEPTEMBER 1, 2023

Its cofounder is my old friend Andy Green … © Stuart Bruce - How to create a purposeful future for public relations was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Publicity 97

Publicity How To Crisis Communications Corporate 97

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

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Measurement Communications Banking Survey 174

Axia PR

DECEMBER 19, 2023

In this episode, Dan Gaynor joins On Top of PR host Jason Mudd to discuss the importance of a company narrative, how to craft and measure a narrative, the future of corporate narratives, and much more. Tune in to learn more!

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Measurement Strategy Corporate Company 62

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

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Measurement How To System Comparison 52

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. Corporate comms is probably already doing some informal earned media amplification through social media channels, email, newsletters or the company blog.

Marketing 195

Marketing How To Measurement Advertising 195

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. The answer?

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Strategy Measurement Data Analysis 397

5W PR

DECEMBER 19, 2023

‘ Fearless Girl’ Statue : Facing the Wall Street bull, this statue became a powerful symbol of gender diversity in corporate leadership, demonstrating how PR stunts can transcend traditional advertising and create a lasting impact. Measure and Analyze Results: After the event, evaluate its effectiveness against your goals.

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How To Ethics Measurement Creativity 78

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. Measure the Sentiment That Matters.

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Digital PR How To Small Business Analysis 251

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Corporate Communications As companies grow, corporate communications become more important. Corporate communications regularly involves interaction with senior leaders and HR departments.

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Training Media Training Reputation Crisis Communications 195

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Sell it in.

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

Sword and the Script

MARCH 26, 2019

That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

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Measurement Communications Survey Web 124

Cision

DECEMBER 6, 2017

PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. Read on to learn how PR and marketing professionals can better blend the lines to drive better outcomes. As a result, PR professionals continue to measure total reach, impressions and ad-value equivalency (AVEs).

How To 223

How To Marketing Storytelling Measurement 223

Onclusive

JUNE 4, 2020

In This Webinar You’ll Learn: How owned media fits into the modern communications strategy Building your digital footprint using owned media Best practices for blog writing and design How to measure the effectiveness of owned media. VP of Brand & Corporate Marketing. Speaker Info. Andy Cunningham. Michelle Herman.

Media 370

Media Advertising Advertising Corporate 370

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Corporate Communications. As companies grow, corporate communications become more important. Corporate communications regularly involves interaction with senior leaders and HR departments. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JANUARY 21, 2021

In this article, we reveal the process that communication-savvy executives use to set SMART communications goals aligned with the company’s business objectives, and how they measure success of communications initiatives with metrics that matter. Measuring real business impact of earned and owned media.

Communications 195

Communications Measurement Corporate Reputation 195

Stuart Bruce

JUNE 3, 2015

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. Measuring the ROI of PR is a myth. Don’t ask how, but ask why you measure PR.

Measurement 60

Measurement How To Financial Reputation 60

Onclusive

APRIL 17, 2020

Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way. Sr Director, Global Corporate Communications. Speaker & Webinar Info. Clarissa Horowitz. VP of Marketing.

Data 370

Data Advertising Advertising Corporate 370

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

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Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

MAY 4, 2018

Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. So, how to find the perfect first PR job? Develop opinions on the topics that concern communicators, like measuring outcomes or reputation management in the digital age.

How To 189

How To Nonprofit Interviews Privacy 189

Newsfile

OCTOBER 24, 2023

89% of PR professionals believe the most important role they play is to protect their company’s reputation ( USC Annenberg Center for PR ) Finding out how to avoid PR communication mistakes can help you further your company’s positive reputation. In addition, 86% of users think twice about buying from a company with negative reviews.

Communications 52

Communications How To Corporate Training 52

Onclusive

JANUARY 14, 2021

In this week’s article, we are discussing how to build an impactful communications team, outline clear roles and responsibilities between the C-suite and communications, and define the optimal scope and budget. As corporate reputation now matters more than ever, communicators are also more valuable than ever.

Communications 195

Communications Corporate Measurement Reputation 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Onclusive enables us to understand exactly how our coverage is being adopted and read, and which content is driving traffic back to our website.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Onclusive enables us to understand exactly how our coverage is being adopted and read, and which content is driving traffic back to our website. Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JANUARY 6, 2020

The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand. Some marketers and communications professionals are bridging the gap between digital media ad tech and corporate communications to increase the shelf life and ROI of their earned media efforts.

Advertising 195

Advertising Advertising Marketing How To 195

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Measure what matters. Occasionally there’s a mismatch between how a client incentivizes their agencies and the most meaningful business outcomes. Even more than marketing or advertising, a PR budget can use an advocate inside the corporation. If they don’t they’re not the right fit. Be an internal champion.

Agency 223

Agency How To Construction Advertising 223

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels.

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Social Media How To Insurance Insurance 233

Onclusive

FEBRUARY 8, 2021

Strategic communications holds the keys to your biggest brand asset—your corporate reputation. Achieving organizational success requires executive participation in building the corporate communications strategy, and without this cooperation, aligning goals will prove challenging.

Communications 195

Communications Corporate Leadership Reputation 195

Business Wire

FEBRUARY 18, 2020

There’s a lot of data out there, and a lot of metrics telling us how to make sense of it.

Corporate 254

Corporate Analytics Communications Web 254

Onclusive

DECEMBER 30, 2020

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard and operates in a vacuum rather than being seen as a strategic partner.

Communications 195

Communications Financial Corporate Leadership 195

Onclusive

JANUARY 13, 2020

In This Webinar You’ll Learn: How to develop a narrative that lands high-impact stories and boosts influential coverage. How to use differentiated messaging to increase brand awareness in preparation for an IPO. How Livongo tracked, measured and reported on the success of their IPO-related content.

Media Relations 305

Media Relations Media Financial Corporate 305

Stuart Bruce

MAY 20, 2016

If accounting is to give value it should learn to measure and report them appropriately. What does this mean for public relations and corporate communications professionals? You can also read my analysis of the report by the Quoted Companies Alliance and BDO that values corporate reputation as being worth £1.7

Reputation 94

Reputation Measurement Brand Branding 94

Onclusive

AUGUST 9, 2017

Furthering the rift between PR, sales, and marketing, PR teams have a vastly different set of metrics to measure business impact than, say, demand gen or product marketing. They don’t know each other’s worlds … It is incumbent upon marketing to fill the gap with solution messaging that will carry through the entire corporate narrative.”

How To 220

How To Report Company Marketing 220

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Harris Reputation Quotient attributes.

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Reputation Measurement How To Financial 40