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When Corporate CEOs Challenge The President

ImPRessions - Crenshaw Communications

Much of the corporate advocacy we’ve seen has been in response to issues in the news, like the state-sponsored bathroom bills or the #takeaknee movement among NFL players. But social advocacy works best when it grows out of existing corporate values and the strategies and tactics that communicate them.

Corporate 149
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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.

Corporate 107
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Would a Mindset Mapping Workshop Help Match Your Company Messaging and Perception?

Stern + Associates

Try this quick exercise. Your local hospital? Of all the companies and brands we know, our perception of them can often be boiled down to a single word. Are we engaged? Indifferent? In a word, how do you feel about: Apple? Your credit card company?

Company 99
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Communicators Can Help Americans Vote in 2020

PRSay

3, Americans will cast their votes for President and for state and local candidates. Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co.,

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#InspireInclusion Is Nice and All, but What Does It Even Mean?

The Hoffman Agency

It becomes a tick-box exercise. Localization is key. So while, in principle, businesses are happy to localize inclusivity efforts to cater to market nuances, employees are essentially left to mobilize and fend for themselves. These organizations aren’t just “inspiring inclusion” and adding to the corporate noise.

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Meet the Media: Jason Cannon, Chief Editor of Commercial Carrier Journal

Bianchi Biz Blog

Team USA notched the best written test score in their division and Team Japan – a six-time winner of the Grand Prix – needed a win in the practical exercise to squeak out first place overall. What story or stories are you most proud of? Long one here, so bear with me: October 2005.

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The Challenge of Running a Purposeful Organisation

PR in High Definition

In recent months, there has been an undisputed rise in discussions around corporate purpose. But there does seem to be a divide between companies that treat this exercise as a re-hashing of the old ‘vision and mission’ straplines and those who are treating it as an opportunity to seriously reconsider what they stand for.