ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic.

SEO 178

SEO Storytelling Product Launch Measurement 178

Solo PR Pro

JANUARY 18, 2022

Shirley graduated from the University of Georgia with a degree in public relations and a Master’s degree from Seton Hall in corporate and public communications. She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

Presspage

NOVEMBER 20, 2018

Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. The new corporate newsroom managing editor has a different set of responsibilities today that didn’t exist 15 years ago. New Era, New Responsibilities. Hence, the introduction of brand journalism.

Brand 60

Brand Branding Journalism Product Launch 60

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring.

Media 108

Media Radio Television Engineering 108

PRSay

MAY 6, 2016

With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. Crisis communications. At The PowerStation | Communications, he directs: Strategic program development and management.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Shift Communications

AUGUST 23, 2016

I’m a big believer in the SWOT analysis – which stands for Strengths, Weaknesses, Opportunities and Threats – because it forces companies to face their weaknesses and threats and forces communications teams to prepare for tough questions and (potentially) crisis situations.

Company 60

Company Analysis Healthcare Product Launch 60

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. When the company needs specialized expertise: PR agencies often have specialized expertise in certain areas, such as crisis management or social media.

Interviews 104

Interviews Publicity Technology Social Media 104

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? ” The financial crisis of 2012? Here’s a big brand experimenting with a brand new tool during a huge new product launch.

Social Media 60

Social Media Product Launch Instagram Media 60

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19).

Media 52

Media Wikipedia Product Launch Journalism 52

PR Conversations

SEPTEMBER 22, 2015

Other strategic areas that relate include interpreting numbers and translating them into meaningful data about reputation, organizational issues, crisis management and so on. However, most often the person leading the corporate communications department is male. Many women are trusted with responsibilities in media relations.

Interviews 40

Interviews Enterprise Corporate Internal 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co.

Marketing 196

Marketing Content Marketing Data Social Media 196

Doctor Spin

MAY 21, 2023

The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Crisis communications. Retainer PR agency. Single PR project.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Sword and the Script

DECEMBER 29, 2015

Several high-profile crisis PR cases this year demonstrated why corporations tend to favor fiction over reality when it comes to spokespeople. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. Prevent a PR crisis with a single tweet. The classics as a source. Here’s one such case. Content marketing is PR.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

MaccaPR

NOVEMBER 4, 2014

When the NFL “We’ll Fine You If You Don’t Wear Bose Headphones” crisis hit, Bose appeared unprepared to connect with consumers via social media, while Beats was ready to mercilessly stomp on Bose online. You have a tech company that’s culturally inept,” gloated Jimmy Iovine of Beat’s crisis response. Join the Beats Army.”

YouTube 118

YouTube Brand Branding Crisis 118