The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Why are they successful and why is the C-suite sitting up and taking such notice of video specifically on the web? Business is realizing just how powerful a tool video online can be.

Video 100

Video Mobile Trade Shows YouTube 100

Sword and the Script

JUNE 8, 2021

Overall, its customers conducted more than 250,000 web-based events. The hours of webinar content consumed grew by 290%, with 61 million hours of content being binged in 2020.”. The key, just like content marketing , is to approach webinars as a marketing program and produce them on a regular cadence.

Survey 93

Survey B2B Report Video 93

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. A cloud technology vendor told me that trade shows were the number one source of leads for his company. This blog has transformed into a PR agency based in greater Atlanta with PR, content marketing and social media services engineered for the B2B market.

Marketing 60

Marketing B2B Local Customer Service 60

Communications Conversations

APRIL 17, 2015

.” I realize I’m not contributing to the content marketing vortex. Livestreaming trade shows. Brands want to show off. Brands want content they can stick in an archive and refer back to at some point. Sure, I see the upsides. I’m excited. I get all the opportunities. Livestreaming events.

Brand 60

Brand Branding Product Launch Video 60

Sword and the Script

NOVEMBER 22, 2016

To that end, I do think B2B organizations should be investing moderately in Facebook ads, with one caveat: These should be done as an effort to augment a content marketing approach, rather than solely for lead generation. Don’t miss these useful posts: B2B Solved the Biggest Content Marketing Challenge Yesterday.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

FEBRUARY 14, 2017

Cookie the blog and then use it for retargeting (those ads that follow you around the web after visiting a site). This is a good example of integrated marketing. We Should Measure Content Marketing by Relationships. When using web analytics, be sure to look for data the blog sends elsewhere. 2) Community Strength.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

NOVEMBER 30, 2021

32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 27% “web searches,”. 11% “local or national professional trade associations.”. Not content marketing. There is no silver bullet: B2B marketing today requires an omnichannel approach.

B2B 100

B2B Trade Shows Survey Study 100

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ReimaginePR

SEPTEMBER 5, 2016

You’re writing for the web, which means that it’s okay to be relaxed, conversational and even funny, if you can pull it off! ” If the post you’re getting ready to write doesn’t meet that requirement, scrap it and start again. The only posts that should make it to your blog are those that empower the reader in some way.

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 168

Marketing Employee Content Marketing Training 168