Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 169

Marketing Employee Content Marketing Training 169

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Lines between what constitutes PR and content marketing continue to blur.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

NOVEMBER 22, 2016

To that end, I do think B2B organizations should be investing moderately in Facebook ads, with one caveat: These should be done as an effort to augment a content marketing approach, rather than solely for lead generation. If people on Facebook engage your content, Facebook will show it to more people. I put $100.00

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. To keep things simple, I tend to categorize metrics into broad buckets: visibility, community strength, quality and marketing or business impact.

B2B 67

B2B Measurement Blogging Community 67

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ReimaginePR

SEPTEMBER 5, 2016

You’re writing for the web, which means that it’s okay to be relaxed, conversational and even funny, if you can pull it off! You can tease your content on a social media post, and then link back your blog. This way, you’ll start to build your community where it counts: on your blog. Diversify Your Blog Content.

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

NOVEMBER 30, 2021

36% “industry/professional online communities/social networks,”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 27% “web searches,”. 11% “local or national professional trade associations.”. 32% “industry events/trade shows/conferences,”.

B2B 101

B2B Trade Shows Survey Study 101