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How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. So, which emotions do you need to target to make your content more shareable? Measure the Sentiment That Matters. So, how do you measure online sentiment?

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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Lack of buy-in.

B2B 137
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28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm

Sword and the Script

PR Measurement: How is Communications Proving Value? If you enjoyed this post, you might also like : Why Content Marketing and Public Relations Need Each Other Image credit: Photo by bady abbas on Unsplash The post 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm appeared first on Sword and the Script.

Resources 121
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Level Up Your Content Campaigns Through Next-Gen Channels and Mediums

Contently - Strategy

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

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How Twitter Eliminating Share Count May Impact You

Cision

What this means to you is that you will no longer see the number of times that people have shared your content on Twitter. This might seem like an innocuous announcement, but it could be a huge disruptor for content, marketing and communication plans everywhere. Measurement and migration.

Twitter 120
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8 Great Linked Tactics for Communicators

PRSay

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. The combination of outdoor and a local online presence is quite powerful.

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15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid)

Buzzstream

Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. You can then drill down into each shared post to identify users who have shared content.

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