Deirdre Breakenridge

APRIL 29, 2019

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. 2) Truly study the media. If you are involved in media relations, studying the media is imperative.

Survey 377

Survey Media Relations Media Ethics 377

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It’s considered the most credible and influential source for storytelling. But can we say that for sponsored content ?

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing).

Survey 96

Survey Industry Leadership Study 96

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year.

Survey 104

Survey Marketing B2B Content Marketing 104

Presspage

AUGUST 7, 2018

Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes. It combines content marketing strategy, brand journalism, and public relations efforts to consistently tell the story of the brand through imagery and content across multiple platforms.

Case Study 97

Case Study Storytelling Study Social Media 97

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. Top tactics in PR and comms.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Sword and the Script

DECEMBER 21, 2021

. ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . The trend is moving in this direction.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

According to a study by the Pew Research Center, of people getting news on desktop or mobile, more prefer mobile (56% to 42% who prefer desktop). Content will be automated. The Content Marketing Institute predicts that, with the right technology finally in place, promotional and even journalistic content is poised for automation.

Trends 120

Trends Mobile Video Film 120

wiredPRworks

APRIL 20, 2022

New additions to the new rules of marketing and PR. Future trends in marketing and PR. How real-time marketing and PR works. Storytelling success stories. The one marketing lesson you need to learn from the Grateful Dead [hint: it’s free]. What We Talked About on Growing Social New. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Media and journalism. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MARCH 3, 2020

b) Getting on the same page about storytelling via MuckRack and Michelle Garrett. And what are we actually talking about when we use the word ‘storytelling?’”. c) Instagram Video Posts Receive Twice the Engagement of Other Post Types via Matt Southern , Search Engine Journal , HubSpot and Mention. “A Try our services.

Pitching 78

Pitching Instagram Survey Data 78

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 102

Marketing Content Marketing Advertising Advertising 102

prTini

OCTOBER 31, 2014

The Five Parts to Brand Storytelling Nearly Everyone Misses. The Sticky Note: A Stupid Simple-Approach to Better Content Marketing Brainstorms. Mashable’s Branded Content Editor Talks Pitching. How Facebook Is Changing the Way Its Users Consume Journalism. Cheers and happy reading! . S ign up today !

Case Study 44

Case Study Infographics YouTube Pitching 44

David PR Group

AUGUST 4, 2014

I have been thinking about channels a lot lately but mainly communications and distribution channels for our marketing messages. My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. –John.

Television 76

Television Groups Storytelling System 76

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. 59% od companies surveyed late last year say hiring of content marketing is imminent.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. Dubner the best-selling book Freakonomics , they did something useful for a complex area of study: They made economics interesting through stories.

Radio 60

Radio Content Marketing Marketing Education 60

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 194

Writing Communications Marketing B2B 194

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. A content marketing platform (CMP) is software for organizing the content marketing process. It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively.

Content Marketing 111

Content Marketing Marketing Media SEO 111