ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Think again, you may need Scoop.it, a content marketing automation SaaS platform that uses AI to help grow traffic and lead generation through content.

Tools 147

Tools Radio Data Instagram 147

Sword and the Script

DECEMBER 28, 2022

The survey asked the 150 marketing professionals and 179 sales professionals about complaints they had about each other. 12% say competing go-to-market strategy or goals (KPIs). 97% of respondents said video content and communication were useful after making a purchase. Effective storytelling improves valuations.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance.

Survey 72

Survey Trends Communications Storytelling 72

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That system, however, is ripe for change.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Marketwired

JANUARY 5, 2016

Focus your content-sharing and creation efforts. According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. Be a storyteller – a smart one. Now is the time to create content with great intention.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? Top of funnel: Content to build awareness.

Case Study 111

Case Study Marketing Study Content Marketing 111

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That system, however, is ripe for change.

Healthcare 59

Healthcare Content Marketing Industry Trends 59