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Why You Need to Put Your Readers and Their Needs First

PRSay

If you were giving away a Hawaiian vacation to people who signed up for your webinar, which would you lead with? The vacation or the webinar? From what I’ve seen — from training more than 25,000 communicators in more than 1,000 organizations over 20 years — most folks would choose the webinar. Sign up for our webinar.

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Brand Awareness: It’s All About Content

Onclusive

The answers resoundingly revolved around a single strategy: creating unique, differentiated content. Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”.

Brand 246
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116 Content Marketing Insights Worth Tattooing on Your Body

Cision

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Content is a filter that can qualify your audience better.” Want more content marketing insights from Ann Handley? Click here for her free on-demand webinar now! Click to tweet!

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20 PR and Marketing Predictions for 2022

Sword and the Script

Tom Pick , Digital Marketing Consultant, Webbiquity , LLC. Year of the employee. 2022 is going to be known as the year of the employee. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215
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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Drilldown to see marketing’s direct and indirect contribution to the sales pipeline; and. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.

Marketing 169
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. About 40% of respondents to a survey by Webbiquity and the aggregation service B2B Marketing Zone expected to reallocate funds for live events to other marketing tactics. SimilarWeb) (48%).

Survey 178
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The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251