Flatiron Communications

NOVEMBER 14, 2014

But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. The markedly different ways in which today’s consumers are taking their news, entertainment and information have tremendous implications for marketing and PR executives.

Media 34

Media Mobile Pinterest Journalism 34

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Instead of creating it, they now own the process to create it – something that is MUCH LESS time consuming.

Corporate 100

Corporate Leadership Brand Branding 100

Flatiron Communications

NOVEMBER 14, 2014

But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. The markedly different ways in which today’s consumers are taking their news, entertainment and information have tremendous implications for marketing and PR executives.

Media 28

Media Mobile Pinterest Journalism 28

Waxing UnLyrical

APRIL 15, 2015

Instead of launching the site and hiring marketers to do content marketing, we brought on bloggers and writers who helped us create a rich foundation of smart, informative travel guides , cruise reviews, consumer how-to articles and Visual Lists , a new content format we’re pioneering. Assumption 2: Build a platform. Out of our minds?

Community 40

Community Travel Pinterest Mobile 40

prTini

SEPTEMBER 22, 2016

That you can be the perfect Pinterest mom, the fitness guru, the high performing careerist, and the committed community advocate—all at the same time. Gratitude journal. On Thanksgiving last year, I started keeping a daily gratitude journal. And all backwards and in high heels, of course.). Some days they’re really small things.

Pinterest 28

Pinterest Journalism Meeting Energy 28

Journalistics

APRIL 17, 2013

Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. Turn around and start looking at your organization through the lens of journalism. Pin images to pinboards on Pinterest. Sounds easy enough, right? How did the company get started?

Brand 52

Brand Branding Media Local 52

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Bonus points if you’re using emerging channels like Vine, Pinterest, Tumblr, or Snapchat – just a couple that is of particular importance at the moment. First, Writing Skills.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Flatiron Communications

JANUARY 14, 2015

Most of the world’s big, socially engaged brands need only post their news on their corporate blogs , Tumblr page , or to their “owned” social platforms like Facebook, LinkedIn, Twitter, Pinterest, YouTube, and Instagram in order to reach their various “publics.” A majority of Americans still get their daily news intake from appointment TV.

Media 28

Media Journalism Social Media Mobile 28

PR 20/20

OCTOBER 24, 2017

Scripps School of Journalism at Ohio University. Forbes reported that 80% of consumers are positively influenced to share personal data in exchange for a reward or data-enabled benefit. This post was written by PR 20/20 intern Sammie Fisher ( @sammiefisher3 ). Sammie is majoring in strategic communication at the E.W. Of course you do.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. It’s an attempt to engage consumers in a two-way symmetrical relationship, dressed-up as a cute gimmick. Grunig; Prism Journal (2009).

Communications 60

Communications Analysis Web Handbook 60

Journalistics

MARCH 24, 2015

You need a digital content strategy because your audiences want you to engage and interact with them in different ways, with relevant content that aligns to the ways they choose to consume and share the content you provide. For each audience subgroup, you must understand how they consume content. What content performs best?

Strategy 72

Strategy How To Measurement Analytics 72

Flatiron Communications

JANUARY 15, 2016

Yes, that’s where more and more consumers sate their media appetites these days. Then came CGM (consumer generated media), which accelerated the fragmentation of the media landscape, and created a bigger challenge for comms pros to set tongues-a-wagging. The Wall Street Journal just penned a fawning profile of her.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

ZudePR

JUNE 6, 2016

You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. On distraction-fighting habits) Writing my goals in my journal daily. I'm either on or off. social media) is misled. (On

Writing 114

Writing Social Media SEO Blogging 114