5W PR

DECEMBER 21, 2022

That’s why plenty of companies should actually be promoting themselves and connecting with their audiences on platforms such as Facebook or Pinterest instead. Many people might not realize how popular Pinterest is, and has always been, as well as the fact that it’s one of the biggest search engines for many consumers.

Pinterest 88

Pinterest Facebook Fashion Engineering 88

5W PR

JANUARY 3, 2024

In the ever-evolving landscape of digital marketing, shoppable content has emerged as a game-changer, transforming the way brands connect with consumers and drive sales. It enables consumers to make direct purchases within the content itself, eliminating the need to navigate to a separate website or platform.

Brand 78

Brand Branding Mobile Pinterest 78

Cision

JUNE 5, 2017

“You need to map customer behaviors to solutions,” Eric Edge, head of global marketing, communications and industry relations at Pinterest said while speaking at this year’s Dx3 Canada conference. Pinterest achieves this with two new features on its platform: visual discovery and lens.

Pinterest 202

Pinterest Creativity Video Retail 202

5W PR

SEPTEMBER 13, 2022

According to a recent report from Oracle, more than 90% of consumers want to see humor from the companies they do business with, however, most companies don’t deliver on that demand. Now, Pinterest has announced that it’s opening up the new content format to companies, as they can now advertise with Idea Ads.

Trends 78

Trends Pinterest Product Launch Instagram 78

5W PR

MARCH 10, 2023

However, with “sober curiosity” on the rise among many consumers, there are still methods for successful beverage marketing for these brands during this time. Holiday spirit Brands can still enjoy the high level of consumer interest while maximizing their marketing efforts and bolstering sales on the holiday.

Marketing 88

Marketing Pinterest Consumer Creativity 88

ImPRessions - Crenshaw Communications

MAY 26, 2020

Recent Guests: Amanda Hesser (CEO & Co-Founder, Food 52) and Merrill Stubbs (President & Co-Founder, Food 52), Sharon Leite (CEO, The Vitamin Shoppe), Amy Vener (Head of Retail Strategy, Pinterest). The Jason & Scot Show. The post Top Retail Podcasts PR Pros Should Know appeared first on Crenshaw Communications.

Retail 272

Retail Pinterest Interviews Trends 272

Prohibition

JULY 13, 2021

Over the last month we’ve seen ‘likes’ disappear (but only partially), radio stations launch and platforms giving users the autonomy to choose the way in which they consume content on social media. Instagram now gives consumers the option to hide likes or not. Instagram now gives consumers the option on whether to hide likes or not.

Social Media 62

Social Media Trends Pinterest Radio 62

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. Consumers are drawn to captivating images and videos that showcase the products in an appealing and aspirational way. Personalized experiences These days, consumers expect personalized experiences.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Cision

OCTOBER 2, 2017

While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English. With a population of around 57 million within the U.S.,

Community 225

Community Pinterest Mobile Television 225

5W PR

JULY 14, 2023

As the summer season approaches, businesses in the outdoor furniture industry have a unique opportunity to showcase their products and capture the attention of consumers. Designs Consumers are always looking for furniture that compliments their personal style and the latest design trends.

Mobile 78

Mobile Advertising Advertising Pinterest 78

NewsWhip

JUNE 1, 2018

In our latest social media insights report, we take a look at the top trends for Father’s Day content across the web, Facebook, Pinterest, LinkedIn, and Instagram. According to the National Retail Federation, consumer spending will reach a near-record […].

Social Media 68

Social Media Pinterest Retail Media 68

Prohibition

NOVEMBER 30, 2021

A great move by Instagram to make shopping more accessible for consumers. Pinterest, Snapchat, and TikTok launch mental health initiatives. To entice users onto the platform, the feature will encourage transactions through offering exclusive items as well as highlighting independent businesses, BAME owned businesses and much more.

Social Media 62

Social Media Trends Pinterest Guidelines 62

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Video 98

Video Agency Strategy Marketing 98

Landis PR

NOVEMBER 15, 2021

More of a consumer audience? Segment by age/demographic – are your customers/stakeholders young (Snapchat/TikTok), 20/30/40 somethings (Pinterest, Instagram, Facebook), a wide business demographic (Twitter, LinkedIn)? Start small and pick a few channels to nurture.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Communications Conversations

JUNE 18, 2020

Meanwhile, consumers seem to be screaming that they want better customer service! As you can see above, “memorable content” and “compelling storytelling” are high on marketers’ priority list–but much lower on consumers. It’s become much more one-way in the form of “content marketing.”

Social Media 88

Social Media Customer Service Marketing Pinterest 88

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. Based on what we’ve heard from our customers, we’ve developed a list of the 10 essential tools comms and PR pros can’t live without in 2023.

Tools 78

Tools Communications Pinterest Analytics 78

Prohibition

MARCH 16, 2022

For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. Similarly, social media may not seem as though it is of great importance if your target audience is older, however Facebook and Pinterest are very popular amongst the older consumer.

Small Business 71

Small Business Advertising Advertising Social Media 71

Stephen Waddington

JANUARY 11, 2021

Where I believe COVID will have a longer term impact will be in consumer behaviours. How and why consumers choose brands, products and services, and how they purchase from them. More consumers than ever before are conscious of saving money, and we’re seeing a large shift in their feelings towards travel.

Marketing 78

Marketing Training Pinterest Creativity 78

NewsWhip

OCTOBER 24, 2022

Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms. and the U.S., with additional license partners throughout the world.

Data 68

Data Trends Journalism Print 68

MaccaPR

APRIL 2, 2015

Your brands'' consumers are no different. As Facebook marketing thought leader Mari Smith covered in her "How To Use Facebook To Increase Sales" presentation, consumers who use Google are in search mode, while consumers who use Facebook are in socialize mode. Be Seen on Pinterest. March 27, 2015. Use keywords (e.g.

Social Media 48

Social Media Pinterest Marketing Media 48

Polaris

MAY 5, 2015

In the predictable category: moms are active on social media; 90% of those surveyed share content on social networks; and, most of the time, moms hang out online on Facebook (although half also visit YouTube, blogs, Pinterest, and Twitter at least weekly). Social Media Platform: Pinterest, Facebook and Twitter. 2: Inspire.

Brand 100

Brand Branding Pinterest YouTube 100

Karen Freberg

JUNE 26, 2022

Meta, Twitter, Google, Pinterest, TikTok, Snap, etc) were all present on the beach and had their own sessions. I really felt that Pinterest won the activations for the platform – hands down. That made up for all of the croissants I consumed during the time I was in France, so it was a balance!

Conference 97

Conference Pinterest Hotels Nonprofit 97

5W PR

JULY 15, 2019

Because the ads can be integrated into a consumer’s feed much more organically than a standalone sidebar ad on a website. If anything, Facebook offers the most robust targeting options, allowing brands to identify demographics of consumers they may not otherwise be reaching. These ads, similar to Google AdSense, can also be targeted.

Strategy 68

Strategy Marketing Pinterest Google 68

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”.

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

DECEMBER 4, 2018

Influencer marketing is also a big hit with consumers. Even more, 40% of consumers have purchased products after seeing them on Twitter, YouTube or Instagram. Thanks to new features from Instagram and Pinterest, companies can now simplify the purchasing process. Inspiration: Sprint. Inspiration: Away.

Social Media 66

Social Media Trends Pinterest Instagram 66

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 7 Consumers take continue to take control with ad blockers. Brands are increasingly incorporating content created by consumers into their campaigns. Google Lens and Pinterest Lens show the potential of this technology. #11 2 Internet usage continues to grow.

Publicity 122

Publicity Marketing Healthcare Television 122

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Bombarding consumers with promotions can turn them away.

Social Media 86

Social Media Media Mobile SEO 86

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. So what are some of the benefits of social media for business? Twitter, Facebook and Instagram are extremely popular with major brands and their followers.

Social Media 52

Social Media Brand Branding Customer Service 52

Critical Mention

AUGUST 19, 2018

Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. She then goes into detail about how organizations can adapt to technological changes and consumer behavior to improve brand recognition, social media presence and brand recognition. by John Williams. Until next time!

Pinterest 71

Pinterest Viral YouTube Mobile 71

Marketwired

DECEMBER 10, 2015

As consumers increasingly look for relevant and engaging multimedia content, it’s no surprise that PR and marketing pros are answering the call by producing and sharing photos, video, infographics and other visual content with their audiences.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Cision

AUGUST 17, 2015

If you’re a parent, you probably recognize Pinterest as the place where overachieving parents go to make the rest of us feel inadequate. No more is this uniqueness demonstrated than in the PepsiCo’s Quaker Oats Pinterest page. ” Yet Pinterest may be the Rodney Dangerfield of social networks. We love that connection.”

Pinterest 120

Pinterest Banking Mobile Trends 120

Communications Conversations

APRIL 27, 2018

For example, we were seeing great traffic from platforms like Pinterest, but many times the user bounced once they got to a page on our site. One of our first posts on the blog was one focused on “farmhouse beauty” –we chose that topic because a pin on the same topic has performed so well on Pinterest.

Blogging 68

Blogging Pinterest SEO Examples 68

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Solo PR Pro

JULY 3, 2019

Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. This competition is leading to an increase in customer acquisition costs.

Report 45

Report Privacy Pinterest Retail 45

Prohibition

NOVEMBER 6, 2021

You can use social platforms like Facebook, Twitter, Instagram, LinkedIn, or Pinterest to promote your business. You can also use Pinterest to promote your website and to share your business goals. Your business can be on Facebook, LinkedIn, Twitter, Google+, YouTube, Instagram, and Pinterest. Automate as much as possible.

Social Media 62

Social Media Media Advertising Advertising 62

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Why the story matters to the company and should matter to the customer or consumer. My startup’s first product, Futurride.com, launched in September. High-quality and compelling visuals.

Meeting 56

Meeting Automotive Mobile Transportation 56

Shift Communications

JUNE 19, 2015

The underlying purpose was straight forward – that word-of-mouth advertising campaigns online should, in fairness to consumers, disclose when someone writing a review, talking about a product or otherwise promoting a product of business, was being paid or compensated for their services. Cole Haan and #WanderingSole on Pinterest.

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Guidelines Agency Pinterest Privacy 60