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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239
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How COVID-19 will impact PR practice and skills

Stephen Waddington

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151
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The Present & Future Tech Trends PRs Should Prepare For

Cision

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Certain kinds of smart televisions can “overhear” conversations.

Trends 120
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Social Sharing Feeds Our Appetite for News

David PR Group

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If He handed me a faxed copy of the article—not an original.

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Maxim Behar for BG ONAIR: What Bulgarians were Searching for on Google in 2021

Maxim Behar

To ask the Internet, to ask Google - the search engine "What kind of Covid vaccine do I have?", In fact, we probably no longer have as much trust in the traditional media, in our traditional information channels, and we look for it through Google and other search engines. Because consumers know about them. It is not local.

Google 52
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A PR Approach to Building Your Law Practice

Mora Communications

When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall Street Journal, or their regional or local media outlets, their credibility grows by leaps and bounds. Most consumers generally understand that an advertisement means that the advertiser provided and controlled the message. your law firm).

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Delivering Continuous Impact with Communications: A Director’s Journey

Beyond PR

Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then). Have the local news anchor in my personal contacts? I’ve loved communications from the moment I set foot in the industry. Get our brand on TV? I’ll be the hero of the organization!