PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. How do you get the attention of that newspaper’s reviewer?

How To 52

How To Newspapers Analytics SEO 52

Maxim Behar

DECEMBER 16, 2021

We remember a few years ago, if something appeared in the morning news, then it was reprinted in electronic newspapers, generally speaking, and then it appeared on social media. To ask the Internet, to ask Google - the search engine "What kind of Covid vaccine do I have?", Because consumers know about them.

Google 52

Google Engineering Sports Comparison 52

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Each corporate PRCA member will be expected to engage with a local school each year. Newspaper brands continue to suffer as readers shift from print to digital.

Government 103

Government Education Print Ethics 103

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. Think Like a Search Engine. Another important aspect of boilerplate copy in public relations is to think like a search engine. Beyond that, get to know your local media outlets.

Writing 66

Writing Company How To Apparel 66

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. First, it feeds the need for consumable content. Third, content marketing plays well with Google and other search engines, no matter how many times they change their algorithms.

Publicity 66

Publicity Small Business Advertising Advertising 66

PR Fuel

JULY 10, 2018

You must be brutally impartial when you answer: would you read your press release in a newspaper? This includes the editor of your small town newspaper. The common consumer wasn’t getting something he or she didn’t know they needed. That’s a big clue to local news outlets scouring the newswire for local stories.

Local 40

Local Newspapers Writing Pitching 40

NewsWhip

JUNE 23, 2021

I mean, infrastructure is like the most local thing and the most global thing that you can imagine all at the same time. It’s local, because it literally becomes part of the world around you. So, how do you, as a firm, use data and analytics to support the development of these projects? Zach: Yeah, that’s exactly right.

Data 78

Data Media Analytics Energy 78

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Over the past year it was forced to abandon millions in lucrative military contracts and it’s now under pressure over plans to build a censored search engine in China. It collects a huge amount of data from consumers who are in shopping mode and will only grow as an ad platform. Take data privacy, for example. Advantage, Amazon.

Privacy 165

Privacy Retail Government Google 165

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. There is no physical medium as is the case with printing newspapers to distribute to vendors who then sell them. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52