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How to Use Threads For B2B PR

ImPRessions - Crenshaw Communications

Threads can be used to disseminate vital information, address concerns, and maintain transparency during a crisis, and its “softer, gentler” environment might be a welcome change from Twitter or other platforms like Reddit. PR specialists can use Threads to conduct surveys, seek feedback, and address community concerns promptly.

B2B 170
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Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Both Hoop.la SeeDepth Inc.

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Introducing Crisis Dashboard

NewsWhip

Today’s communications professionals are tasked with the delicate work of anticipating, managing, and responding to reputation crises, often all at the same time — and with very little time for analysis. Announcing the NewsWhip x Reddit Partnership. Navigate with Confidence.

Crisis 158
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How to Leverage Emotions to Boost Digital PR

Cision

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community. Measure the Sentiment That Matters. So, how do you measure online sentiment?

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My Take on the Fake News Debate

Flack's Revenge

They can and should take measures to combat fake news. Reddit’s r/news/world Community used a Series of Nudges to Push Users to Fact-check News. If Facebook, Google, Reddit, Apple News and others want to earn the seal of approval, they’d need to open up their systems and algorithms to inspection.

Reddit 168
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81
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The Importance of Monitoring Your Brand

Prohibition

Whether your brand serves a specific community or an entire nation, the above measure works perfectly for monitoring your brand. In addition to analysing the appropriate channels, ensure that you are tracking all aspects of your brand that may earn brand awareness and publicity.

Brand 62