ImPRessions - Crenshaw Communications

MAY 28, 2019

In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. That’s why engaging users and relationship marketing is so fascinating – and so elusive. But an insurer for people with the leisure time and wealth to collect vintage Maseratis has a special opportunity.

Brand 249

Brand Branding Insurance Insurance 249

PR for Anyone

JANUARY 5, 2022

Insurance requirements – Minimum crash coverage requirements are now in effect. If you are an insurance agent, this is a great time to pitch a story about this. Here is a sampling of laws that went into effect on January 1, 2022: Minimum wage increase – Are you in an industry where this is impacted?

Pitching 130

Pitching Strategy Publicity Media 130

Mindful Marketing

JUNE 13, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When considering our world’s challenges, people tend to see marketing as part of the problem, not the solution. So, who would ever claim that marketing can combat prejudice and even encourage racial reconciliation?

Marketing 66

Marketing Insurance Insurance Ethics 66

Mindful Marketing

JUNE 29, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Unfortunately, there are accidents in life. Insurance lessens the impact of such events, but what about damage to pizza ? For that reason, the company recently introduced “ carryout insurance.” Cars collide. Homes flood.

Insurance 76

Insurance Insurance Financial Writing 76

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. That’s a really bad idea.).

Insurance 74

Insurance Insurance Interviews Marketing 74

Reputation Us

DECEMBER 14, 2022

According to Citi, the total market for the Metaverse could be between $8 trillion and $13 trillion by 2030 , with total users numbering around five billion. Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data.

Reputation 78

Reputation Insurance Insurance Employee 78

Mindful Marketing

NOVEMBER 20, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing At Thanksgiving, individuals often express gratitude for what they’re personally appreciative, e.g., family, friends, health. We are also thankful for the communities we serve.

Nonprofit 84

Nonprofit Banking Retail Insurance 84

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. It also highlights priority skills areas for the future.

Publicity 199

Publicity Government Crisis Employee 199

Scott Public Relations

MARCH 4, 2020

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Scott Public Relations

MAY 13, 2019

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 55

Insurance Insurance Healthcare Publicity 55

Mark My Words

OCTOBER 25, 2021

The ASA upheld 25 complaints and a chastened BrewDog ate humble pie, blaming a “miscommunication between its marketing and social media teams”. Back when BrewDog was a scrappy young pup with limited budget, creating noise by causing offence was very part of its marketing toolkit. It wasn’t always like this, of course.

Strategy 60

Strategy Marketing Insurance Insurance 60

wiredPRworks

JUNE 5, 2018

Today I'm excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts.

Marketing 45

Marketing Insurance Insurance B2C 45

Reputation Us

JUNE 1, 2023

Is it the marketing department’s responsibility or is it higher up? If this reputation management task is handled by a committee, DO NOT consider it a marketing-only function. Rather, this management position is a hybrid, involving HR, operations, technology, finance, customer service, community affairs, and marketing.

Technology 78

Technology Interviews Reputation Crisis 78

Scott Public Relations

APRIL 2, 2020

Have they thought about getting health care insurance once they are no longer your dependents? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Do they know how much it costs? Thanks for reading.

Insurance 71

Insurance Insurance Healthcare Technology 71

Communications Conversations

MAY 1, 2017

What tips do you have for someone considering making the transition to being a solo marketing/comms consultant? But, for now, I thought I’d tap into one of the best communities I’m a part of: The #SoloPR Facebook Group. Get good insurance-health and disability for example.” Partly because I am a solo.

Insurance 90

Insurance Insurance Groups Meeting 90

Scott Public Relations

SEPTEMBER 3, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 52

Insurance Insurance Healthcare Government 52

Scott Public Relations

FEBRUARY 14, 2019

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Scott Public Relations

DECEMBER 19, 2019

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Scott Public Relations

OCTOBER 13, 2019

Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

DECEMBER 19, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

market for men’s shaving products — beards remain popular, and the competition from upstart DTC brands is still keen. The feathers started flying when Popeyes launched its first nationwide chicken sandwich, directly targeting Chick-fil-A, but pulling in Wendy’s and even Boston Market and KFC into a Twitter food fight.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Scott Public Relations

MAY 13, 2019

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Publicity 40

Publicity Healthcare Insurance Insurance 40

Scott Public Relations

OCTOBER 13, 2019

Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

FEBRUARY 14, 2019

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Sword and the Script

NOVEMBER 14, 2017

Marketing has made so many small incremental changes over time – think social, digital and content – that we’ve forgotten to pause and examine the effects. Marketing has evolved substantially – as anyone that works in marketing will attest. Marketing has evolved substantially – as anyone that works in marketing will attest.

Marketing 66

Marketing Content Marketing Insurance Insurance 66

Scott Public Relations

MAY 13, 2019

These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

AUGUST 20, 2019

Virtual reality has the potential to tell a story more powerfully than ever before, and help communicators of all kinds reach further and deeper to their audiences. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Scott Public Relations

JULY 12, 2019

These challenges from “ 3 approaches to revamping your content strategy ” can help set new expectations and reset your approach to content marketing. Fold animations, gifs, audio, and video into your content and marketing strategies, and use the Internet to see how others might be doing the same. Like what you’ve read?

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

JULY 19, 2019

Marketing and PR are flooded with more numbers than ever before, but not all metrics are equal. Customers possess sharper awareness than some marketers may realize. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. They can notice when they are getting targeted advertising.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Bianchi Biz Blog

OCTOBER 19, 2020

Electric battery technology, vehicle light weighting, laboratory plastics innovations and processors’ shift to the medical market due to COVID-19. I don’t have time to respond to all of the emails about car insurance prices and lease data. Now I sail community races on Lake St. If it isn’t plastics-heavy, I’m not interested.

Automotive 70

Automotive Report Meeting Insurance 70

Scott Public Relations

FEBRUARY 1, 2019

Proving the worth of a communicator’s work ultimately goes beyond metrics—it is based on achieving meaningful business goals that the team strives for. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 49

Insurance Insurance Healthcare Communications 49

Scott Public Relations

OCTOBER 13, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

MAY 13, 2019

These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

market for men’s shaving products — beards remain popular, and the competition from upstart DTC brands is still keen. The feathers started flying when Popeyes launched its first nationwide chicken sandwich, directly targeting Chick-fil-A, but pulling in Wendy’s and even Boston Market and KFC into a Twitter food fight.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Scott Public Relations

JULY 14, 2020

business leaders, ministers, academics, constituents from your community). What are the best communication tactics to win in the disinformation wars? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Scott Public Relations

JULY 12, 2019

These challenges from “ 3 approaches to revamping your content strategy ” can help set new expectations and reset your approach to content marketing. Fold animations, gifs, audio, and video into your content and marketing strategies, and use the Internet to see how others might be doing the same. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40