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ICON 2023 Q&A: Talking Crisis Communications With Amazon’s Barbara Agrait

PRSay

16, she shared her international perspective to students in a session titled “Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications.” ” Beforehand, Agrait talked with PRsay about crisis management. When you are in a crisis, that’s not the time to prepare for a crisis.

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Why My College Crash Course in Crisis Communications Will Never End

PRSay

My most important crisis communications test didn’t come through my PR work with PayPal, Snowflake or Tetris. Our reputation for this approach even led leaders of San Francisco Pride to ask us to lead their communications program for the first real Pride march since the pandemic. Photo of the author above right.

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Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. That said, the communications world today is intensely disrupted. It makes sense.

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The Role of The Social CEO in Your Crisis Communications

Melissa Agnes

In today’s “trust economy”, your company’s reputation is your most valuable asset. In a crisis, you need your stakeholders to trust your spokesperson and, thus, your organization. Though your frontline definitely plays a role, your stakeholders are going to look to your key executives to lead the crisis and communicate effectively.

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5 Steps to Becoming a Crisis Communication Pro

Melissa Agnes

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? Absolutely, why not? Make a list.

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PR’s Role in Defense Tech’s Public Image

5W PR

Reputation management Crisis communication is also pivotal in mitigating risk and shielding reputation. The ever-present potential for controversy in the defense tech sector necessitates proactive crisis communication plans.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Crisis Communications There were some serious PR blunders in 2020. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. Practicing diligent social listening is a key part of managing a brand’s reputation. Comment below to add onto our list.

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