Stephen Waddington

JULY 10, 2017

Lego’s purpose is to inspire and develop children to think creatively and release their potential. This isn’t purely the domain of private enterprise. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Lego and Patagonia are among my favourite brands.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. AI is not some abstract thing you see in sci-fi movies.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

JANUARY 8, 2019

In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. You might even have to begin with anonymous sources until the community gets comfortable.

B2B 78

B2B Media eBook Interviews 78

Communications Conversations

MAY 1, 2015

I provide oversight for his accounts – for creative assets like header or profile images, among other things. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. How did you make that decision and what was involved (training, assistance, etc.)?

Social Media 60

Social Media Media Twitter Insurance 60

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. These four September days are for you—the product manager, the creative marketer, the start-up founder. Experiential storytelling. Media and journalism. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Be unconventional, creative and entrepreneurial in your thinking and approach in life.

Sports 60

Sports Internal International Enterprise 60

Sword and the Script

MAY 21, 2019

When you think enterprise sales, it’s probably not Disney that comes to mind. In my previous experiences, I had not been exposed to women in positions of leadership. The platforms where people hang out are more fragmented and the creative competition is steep. That experience also sparked an interest in marketing.

B2B 82

B2B Social Media Company Marketing 82

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48