Community Content Marketing eBook Measurement 
Onclusive
OCTOBER 3, 2017
The answers resoundingly revolved around a single strategy: creating unique, differentiated content. Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”.
PR 20/20
OCTOBER 9, 2018
In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). This includes all PR, video, audience development, and social and community management that my team handles.
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The Resolution Blog
NOVEMBER 25, 2015
Swarmwise eBook: Building a community. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. Don’t miss your free copy of the latest #prStack ebook.
The Resolution Blog
JANUARY 8, 2018
Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?
Deirdre Breakenridge
JANUARY 7, 2016
Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.
PR 20/20
JANUARY 16, 2023
The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. a free marketing course).
Critical Mention
MAY 10, 2019
Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.
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