Communications Measurement Publicity Tourism 
Shift Communications
JANUARY 30, 2020
A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . For communicators, managing the razor-thin line between sharing important details and inciting widespread panic requires a delicate balance. Organizations can still be communicative without sharing groundbreaking information.
Waxing UnLyrical
JUNE 4, 2019
The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. JD Lasica is an author, entrepreneur, public speaker and new media pioneer. Measuring impact. Share in the comments below.
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Waxing UnLyrical
FEBRUARY 1, 2011
Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? He continued by saying that PR outcomes can be broader, and can refer to any part of the communication “life cycle&# or “funnel,&# with the funnel stages being: a. .&# Awareness b.
Waxing UnLyrical
APRIL 14, 2011
for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.
Waxing UnLyrical
OCTOBER 22, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?
Waxing UnLyrical
SEPTEMBER 13, 2010
Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.
Deirdre Breakenridge
OCTOBER 20, 2015
I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. If you use this as the requirement, the good news is that public relations curricula across the board seem to meet the requirement.
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