Communications, Creativity, Data-Driven PR and Meeting

Data-Driven PR Campaign Planning: Part 2

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. To determine the right creative angle, ask yourself—why would my audiences care about this topic? Don’t leave the evaluation until the end of a PR campaign.

Data-Driven PR

Data-Driven PR Data Measurement Trends

Adapting to a Data-Driven PR World

Cision

MAY 9, 2016

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. Data provides brands insights that inform their campaigns and strategies and show what’s working and what isn’t. An Abundance of Data.

Data-Driven PR

Data-Driven PR Data Analytics Technology

Embracing the Data-Driven PR Future (And Math)

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Meet Shannon. Data-Driven PR communications marketing math Research statistics'

Data-Driven PR

Data-Driven PR Data Software Analysis

Media Relations Dos And Don’ts For Holiday PR

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

But if holiday PR opportunities are approached carelessly, they can be squandered. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Do release some relevant data. Dos and don’ts for holiday media pitching.

Media Relations

Media Relations Media Pitching Data-Driven PR

Keep it Simple: Getting Started With a Multi-Touch Attribution Model

Cision

JULY 2, 2015

But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand. Data is money. Think of what data can do for you and what you can do with it. Want some advice?

Data-Driven PR

Data-Driven PR Measurement Data Creativity

Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

DECEMBER 11, 2019

Meeting the CIPR’s artificial intelligence maven Kerry Sheehan. We went on the create the AI in PR (abbreviated to AIinPR) panel thanks to the support of then President Sarah Waddington and CEO Alastair McCapra. As you’ll discover Kerry is driven and hugely enthusiastic. It also induces being part of creativity in AI groups.

Data-Driven PR

Data-Driven PR Data Conference Tools

Reenergizing the PR Planning Process

Shift Communications

JUNE 25, 2018

Perhaps there has been less traction in a specific vertical, a new competitor is on the scene that has been winning more proofs of concept, a new sales director has been hired to grow a certain region of the company, or a particular product has failed to meet sales goals. This is when award-winning programs are born. Amanda Munroe.

Analysis

Analysis Conference Data Exercises

Coming Full Circle – From Tech PR and Back Again

Shift Communications

MARCH 8, 2016

Six months ago, I joined the SHIFT Communications team as an Account Director. In my role, I oversee a variety of B2B tech PR programs, providing strategic direction and managing an exceptional team of professionals. I began my career in agency tech PR in 1999 during the dotcom boom. Critical and Creative Thinking.

Skype

Skype Creativity Education Construction

What is Tech PR? PR strategies that sell your tech brand

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy

Strategy Brand Branding Technology

How DOES Mobile Change The Brandscape?

Shift Communications

FEBRUARY 16, 2016

It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Here’s an example of an app that uses push notifications : Refresh, an app which creates digital dossiers to use during meetings. In-App Messages.

Mobile

Mobile Examples Brand Branding

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

Shift Communications

NOVEMBER 20, 2015

Have a backup: Not all reporters are interested in receiving survey data and many clients often have grand expectations of how much coverage their data will receive – especially with the amount of money many survey facilitators charge. Be prepared to pivot quickly and add new contacts that might be relevant as you see them.

Survey

Survey Data Pitching Report

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

Shift Communications

NOVEMBER 20, 2015

Have a backup: Not all reporters are interested in receiving survey data and many clients often have grand expectations of how much coverage their data will receive – especially with the amount of money many survey facilitators charge. Be prepared to pivot quickly and add new contacts that might be relevant as you see them.

Survey

Survey Data Pitching Report

Latest PR Trends

5W PR

JUNE 6, 2022

While the marketing and public relations departments used to operate separately in the past, these days they have to work together to ensure that the company is making unified promotional messages for the target audience and meeting its business goals. Consumer Focus. Remote Work.

Trends

Trends Data SEO Consumer

Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

JULY 28, 2017

Second, we want to make sure our audience and channel strategy is solidified before digging into creatives. With our goal clearly defined and our audience and channel strategy in place, the next step is creatives and messaging. All outbound communications, including paid media, should align with your overall crisis messaging strategy.

Case Study

Case Study Crisis Study Strategy

The Top 5 Skills That Young (And All) Communicators Should Develop

Shift Communications

APRIL 23, 2015

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role.

Communications

Communications Analytics Infographics Data-Driven PR

The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. Siri, find me the top food and wine reporters.

Publicity

Publicity Training Technology Data

Public Relations Today

Data-Driven PR Campaign Planning: Part 2

Adapting to a Data-Driven PR World

Embracing the Data-Driven PR Future (And Math)

Media Relations Dos And Don’ts For Holiday PR

Keep it Simple: Getting Started With a Multi-Touch Attribution Model

Kerry Sheehan on the slow march of AI in PR

Reenergizing the PR Planning Process

Coming Full Circle – From Tech PR and Back Again

What is Tech PR? PR strategies that sell your tech brand

How DOES Mobile Change The Brandscape?

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

Latest PR Trends

Crisis Issue? Own It: Shark Week Case Study, Part 4

The Top 5 Skills That Young (And All) Communicators Should Develop

The Best Way To Prepare For Artificial Intelligence In Public Relations

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