PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. You can make their lives so much easier by providing them a pitch that is short and sweet, gets to the point, is easy to read and lets them do a quick scan and know exactly what your story idea is. PR FOR ANYONE.

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PR for Anyone

APRIL 26, 2022

” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. Happy pitching! Having you pitch the media. What does that have to do with PR?

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Twitter Pitching Financial Video 130

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. Step 1 – The Hook.

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PR for Anyone

JUNE 30, 2021

PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.

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PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch?

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PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October.

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Pitching Media Financial YouTube 130

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. 8 things PR does beyond media pitching. PR can also provide valuable support for both earned and sponsored event appearances, guiding media outreach and assisting with content.

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PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! By helping them with mindset and confidence, their pitches were stronger and they started getting yeses. The pitches were unbelievable.

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Media Pitching Television Interviews 130

PR for Anyone

SEPTEMBER 8, 2021

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Always be prepared for your media interview. Know who is interviewing you. Share contacts or resources you have that could help them on future stories. Do your homework on the journalist and the outlet.

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Television Pitching Interviews Radio 221

PR for Anyone

AUGUST 17, 2021

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I want you to look at TikTok because that is one of the fastest growing social media platforms. Who knows.

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Trends Television Exercises Pitching 246

PR for Anyone

OCTOBER 14, 2021

If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Another thing to consider is that media begets media.

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PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

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PR for Anyone

OCTOBER 7, 2021

I promise you that the media is paying attention to it too. When you can pitch yourself as an expert on a topic that is trending online. If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. We pitch the media. We film an interview with you.

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How To Pitching Film Video 130

PR for Anyone

MARCH 23, 2022

I assumed that you pitch a publication right before it comes out. The great news for people like us trying to pitch a magazine is that it also lets us know exactly what the content of the magazine is going to be that particular month. Plan out your own editorial calendar of what you could possibly pitch every month. Transcript.

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PR for Anyone

DECEMBER 8, 2022

That being said, I have a great hack for anyone to land in the media today! You’ll reap the benefits of landing in the media so make sure you give them something that will be easy to get the yes. Do you see all the various angles you could do to pitch. If this is your first time pitching, this is a difficult time to pitch.

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Media Pitching Privacy Video 130

PR for Anyone

AUGUST 18, 2022

We give them their ideal interview. But I got a lot of takeaways from it, when I was working with our clients one-on-one, the things that they were struggling with in terms of pitching the media. So she just started pitching, but I know she’s going to have major success with this. It’s just amazing.

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Media Nonprofit Pitching Television 130

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

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PR for Anyone

JULY 14, 2021

It’s also something the media can use in their story – your story. It gives them more background and make their segment, interview, story have deeper meaning and connection. It’s not just ,and you can watch the media you’ll see it, it’s not just a sales pitch about you or your business.

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PR for Anyone

SEPTEMBER 15, 2021

What makes good stories for the media? Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. Remember, these are for local media and national television. What to Pitch When.

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PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. So, really think about before you post, before you pitch, before you do anything. Tell the story. What’s the story? So that is this week’s PR tip.

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PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” And start pitching the media because it will just elevate your brand.

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Publicity YouTube Advertising Advertising 130

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. You want to pitch around that. THAT is what makes a good pitch. things that you need to be pitching the media. And, it’s not about you.

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PR for Anyone

MAY 18, 2022

I pitch the same media people different stories every month. If you have an opportunity to attend a media event, do that! Your messaging needs to be on point so that not only the media but also any potential clients or customers know what you do for them right away. Do you make a good interview?

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YouTube Video How To Pitching 130

PR for Anyone

FEBRUARY 21, 2022

Not only can you go into the rooms and ask questions that position you as an expert in your field, you can also be interviewed in rooms, and… there are tons of journalists hanging out in there too. Check out PR and media groups and start listening and paying attention to what the journalists are looking for. You can go in there.

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PR for Anyone

OCTOBER 28, 2021

Pitch consistently and valuably and you will continue to get the yes. Don’t forget to connect with journalists on social media too. Make sure you build relationships with them there, not just pitching. Consider doing this vs. just pitching right out of the gate. Follow the system above. PR FOR ANYONE.

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PR for Anyone

DECEMBER 1, 2021

This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. This is new and a lot of people are doing interviews from home and you are limited to the space that you have. Transcript. Hey everyone! But what do you want to do for a background?

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PR for Anyone

SEPTEMBER 8, 2022

So the more you have out there in the world, on your website site, on social media, the more people that are going to see that. you’ve almost been vetted by the media already, and then they will use you again for a future interview. your power in your interviews so people will pay attention. I hope you like that.

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Media YouTube Video Interviews 130

PR for Anyone

NOVEMBER 4, 2021

You’ll see many examples of how people landed in the media. Read through these to get inspired on what you can pitch the media, today! In fact, the pitch was “Yes! On both my website/blog I have a listing of success stories and also at the YouTube Channel and look for the success stories playlist.

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Examples Pitching YouTube Video 130

PR for Anyone

DECEMBER 7, 2021

Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. You want to be newsworthy, which means you want to find a trending story, something that you want the media to say “Yes”, right now. Be valuable. Show them how valuable are. The formula works.

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Publicity Video Pitching System 130

PR for Anyone

MAY 26, 2022

Here’s a short 1:32 second video on pitching the podcast to help you with this. You want to pitch where your ideal clients and customers are. I’ve always said that you are better off being on a podcast with 1000 of your ideal clients than being on a show with 3 million viewers. The same is true for trade publications.

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YouTube Pitching Video System 130

PR for Anyone

JUNE 9, 2021

Clients who have sponsored things for a non-profit, who are immediately affected by what that nonprofit does, whether it’s cancer or suicide, whatever you believe in and you’re involved in, it’s okay to use your involvement in that to pitch the media. How to pitch the media.

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Real Estate Nonprofit Media Pitching 130

PR for Anyone

OCTOBER 13, 2022

You can download my guide there that will tell you all about really getting yourself media-ready. ready to speak from your power in your interview. And there’s a bonus video in there from Cindy Ashton, my colleague, and business partner, who will help you get. So that is this week’s PR tip.

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YouTube Video Industry How To 130

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Sales is a process and it takes time and just because you land in the media doesn’t mean you’ll get instant sales.

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Television Print Interviews YouTube 130

PR for Anyone

JUNE 23, 2021

Do they see interviews, media, articles featuring you as the expert? It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there? When someone Googles you, what do they see? It’s time to separate from the crowd and be seen as the expert you are.

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Industry Social Media Google Training 130

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s s dicey question. They can be valuable IF you find the right one.

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How To Brand Branding Financial 234

PR for Anyone

JUNE 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively.

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Crisis YouTube Video Industry 130

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. August is the slowest news time as so many people are traveling and don’t want to forego their vacation for a media appearance. Pitches are much lower this time of year so it’s a great opportunity for you to start pitching. and read.

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