Mindful Marketing

MARCH 3, 2024

I also know the field of marketing isn’t immune, from what anyone could easily imagine but also from a personal experience. ” The suggestion, which was at least somewhat serious, received brief consideration from the group before dismissing it as too edgy and risky for branding. Maybe a metaphor can help.

Marketing 100

Marketing Healthcare Study Advertising 100

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. 3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. So, what’s the answer?

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR 20/20

NOVEMBER 29, 2018

Gartner and McKinsey Global Institute forecast trillions of dollars in annual impact from artificial intelligence, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. Their investigation into what AI may offer emphasizes looking before leaping. So, what can we learn from the Pioneers?

Marketing 47

Marketing Technology Training Privacy 47

PR 20/20

JULY 17, 2018

From choosing recommended shows on Netflix, to navigating trips in Google Maps, asking questions of Siri and Alexa, ordering products on Amazon, reading your Facebook Newsfeed, and unlocking the iPhone facial recognition. But, how do you get started? What is Artificial Intelligence? But, that’s just the start.

Marketing 41

Marketing How To Technology Resources 41

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Business 2 Community Artificial intelligence has promised to revolutionize our lives, taking over the mundane tasks of daily existence, from prewriting “smart” email replies to driving our car through rush hour traffic. Otherwise, we’re only chasing consumer behaviors and attitudes, not getting in front of them.

Industry 100

Industry Publicity Data Technology 100

PR Conversations

APRIL 21, 2016

What qualities do you most dislike in a PR practitioner? Good relationships start with a thorough understanding of what it is your stakeholders value the most.”. Being absorbed with ‘The Message’ and forgetting all about the specific context of the communication that is needed.

Employee 40

Employee Internal International Corporate 40

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. Becky Vonsiatsky: I’m glad you’re asking that. I’ll start by saying that my team and I are very grateful for platforms like yours that allow us to track media engagement. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. My own predictions are included at the bottom. “B2B 4) New emphasis on trust.

Social Media 92

Social Media Marketing Media Creativity 92

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Main Topics Quick Links What is Mass Communication? What is Mass Communication? As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52