What PR Success Looks Like In A Data-Driven World
PR Insiders
MAY 7, 2021
A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. PR is about building your brand and your authority over time. When we talk about the media, we think of newspapers, magazines, TV, and radio. Case closed. Or vice versa?
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