PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes.

Meeting 92

Meeting Transportation Media Journalism 92

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Better yet, by connecting directly with their target audience, brands can use digital PR to clarify their focus and spread news faster than they have ever done before.

Digital PR 76

Digital PR Print Construction Television 76

5W PR

JUNE 22, 2018

Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business. One of the first things any agency should do after getting a PR placement for their client is to share that coverage on the social media channels of that brand.

Publicity 79

Publicity How To Television Agency 79

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

Mindful Marketing

AUGUST 27, 2022

.” Given that in many countries, alcohol advertising is commonplace – on television, in magazines, and on billboards – why have many taken issue with Sake Viva on social media? On the other hand, alcohol producers can advertise their individual brands without necessarily encouraging consumers to drink more.

Advertising 82

Advertising Advertising Government Consumer 82

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Her career has spanned every magazine you can think of and includes working with celebrities like the Kardashians. Watch our interview here and read the full transcript below. Interview Transcript.

Pitching 130

Pitching Fashion Media Interviews 130

PR for Anyone

JUNE 30, 2021

That being said, isn’t it worth it to have millions of people learn about your product service or brand? If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars. Hi everybody.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. In the past brands/companies controlled the message and that message could be strategically placed in the media. Staying consistent in the media is key.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

JANUARY 11, 2016

American television host and actor. News, fashion, beauty every day from Britain’s favorite women’s monthly magazine. Glamour Magazine UK (@GlamourMagUK) January 11, 2016. Glamour Magazine UK (@GlamourMagUK) January 11, 2016. Television Critic for The Hollywood Reporter. “I Child of television.

Twitter 120

Twitter Fashion Television Travel 120

PR Insiders

APRIL 13, 2021

I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage. I know how valuable PR can be for building your brand, so it’s important to be an informed shopper. Hire a firm that specializes in the right media for you.

Radio 78

Radio How To Public Affairs Print 78

ReimaginePR

MAY 30, 2015

What you give them can make the difference between a story and no story, and between a big feature piece devoted just to you and a small mention in a piece featuring a bunch of other brands. Interviews – Q & A on video. Television shows cut to a new angle on average every 3 seconds or so. Lead media release.

Media 120

Media Television Video Print 120

Beyond PR

AUGUST 16, 2016

First impressions matter and it can be difficult to find an angle that leads to an interview and media coverage. To help brand communicators craft a business pitch that connects, the Publicity Club of New York hosted a panel discussion featuring journalists from Fortune, Bloomberg TV, Business Insider and other leading industry media.

Pitching 40

Pitching Biotechnology Media Healthcare 40

Sword and the Script

SEPTEMBER 29, 2015

It does so through a who’s who list of interviews and case studies from brands big and small. Major brands have transitioned from product companies, to media companies that happen to have products, by focusing on teaching and relevance. Large brands include John Deere, Proctor & Gamble, Red Bull, GE and Marriott.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? The resounding advice was to deeply research the brand/publication, readers and journalist you’re pitching.

Pitching 82

Pitching Print Journalism Local 82

NewsWhip

JUNE 1, 2022

Brands have been called to lead with purpose when it comes to connecting with audiences today, and Mental Health Awareness Month is a time for them to demonstrate that their efforts have real meaning. To be successful at this, brands need to understand how they can be an asset instead of simply jumping on the bandwagon.

Brand 78

Brand Branding Instagram Education 78

PR Fuel

MARCH 17, 2020

PR helps small businesses build brand awareness and credibility. Television and radio’s quick ads made it fall from favor for a few decades. It may be a literal space like a billboard or a section of a newspaper or magazine page. Giving an interview about how you won the town’s barbecue competition.

Publicity 65

Publicity Small Business Advertising Advertising 65

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. Scott describes it as the art and science of injecting your ideas into a breaking news story to generate media coverage, get sales leads, and grow one’s business.

Television 40

Television Corporate Infographics Radio 40

Bad Pitch Blog

APRIL 2, 2006

From: Joanna Virello To: Richard''s Bud April, Business Magazine X Sent: Wednesday, December 28, 2005 3:08 PM Subject: From Gadget Alley to Madison Avenue- The Death of the Yell and Sell Dear April, The Amazing ARM Story is here and available through this special offer only…so act now! Nothing could be easier and you readers will cheer!

Television 40

Television Advertising Advertising Corporate 40

Cision

MAY 21, 2015

Hosted by Chris Brogan and the rest of Owner Magazine’s staff. AskPat is a brand new, DAILY podcast. Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. The Owner’s Mind. 4) Brian Solis.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. To help, Mayo created its own news network with all the tools and resources a journalist needs to file a story without personally interviewing a Mayo expert.

How To 48

How To Media Print Real Estate 48

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

Brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. In broadcast television, you had three choices – ABC, CBS or NBC.

Content Marketing 60

Content Marketing Publicity Marketing Television 60