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Apple’s iPhone gets an Olivia Rodrigo-inspired close-up in September’s top brand coverage

NewsWhip

Regular readers will know that we frequently cover the top content mentioning Fortune 100 brands, but this month and going forward we’re going to expand the scope of this analysis a little. If you’d like to find out more about how you can monitor your brand, check out our networks here.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 178
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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. This view was echoed in some of the remarks about the rebranding on Reddit.

Brand 155
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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. There are some PR tactics that can help. Have a distinct voice. Have a distinct voice.

Brand 196
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5 Smart PR & Marketing Trends for 2024

The Proactive Report

The more you know about your customers, clients, employees, and competitors, the better your planning will be. Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” Rand Fishkin.

Trends 182
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3 key areas companies are missing when it comes to social listening

Communications Conversations

In fact, according to the data in the report, it appears most companies are using social listening in a minimal way to track brand mentions and brand sentiment. There’s so much opportunity here for brands. And it’s a huge miss for brands. What about Reddit? Companies are leaving a lot on the table here.

Company 178
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Quick copy polishing and captivating headline generation.

Analysis 151